Brandwave

How popular isRip Curl in search?

In September 2026, there were an estimated 301K branded searches for Rip Curl worldwide which is down 18.2% over the last 12 months. Rip Curl holds 15.1% estimated Share of Search among surf brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Roxy27.6%
  2. Billabong22.5%
  3. Rip Curl15.1%
  4. O'Neill12.4%
  5. Quiksilver12.3%
  6. Volcom10.1%
Rip Curl website (opens in a new tab)

Follow Rip Curl and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which surf brands compete with Rip Curl?

Rip Curl against surf brands worldwide, by month

Share of Search by month for Roxy, Billabong, Rip Curl, O'Neill, Quiksilver, Volcom. The figures are in the table below the chart.

View monthly share of search table
MonthRoxyBillabongRip CurlO'NeillQuiksilverVolcom
Oct 202522.4%22.4%18.3%12.4%12.2%12.2%
Nov 202522.9%22.9%18.7%12.7%10.2%12.5%
Dec 202522.4%22.4%18.3%12.4%12.3%12.3%
Jan 202626.1%21.3%17.5%11.8%11.7%11.7%
Feb 202624.3%24.3%16.3%13.4%10.9%10.9%
Mar 202624.8%24.8%16.6%13.7%11.1%9.1%
Apr 202625.4%25.4%17%11.5%11.4%9.3%
May 202624.8%24.8%16.6%13.7%11.1%9.1%
Jun 202624.8%24.8%16.6%13.7%11.1%9.1%
Jul 202627.9%22.8%15.3%15.4%10.2%8.3%
Aug 202624.8%24.8%16.6%13.7%11.1%9.1%
Sep 202627.6%22.5%15.1%12.4%12.3%10.1%

  1. 1.Roxy

    27.6%

    Moved from 2nd to 1st. 550K estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.Billabong

    22.5%

    Moved from 1st to 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  3. 3.Rip Curl

    15.1%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  4. 4.O'Neill

    12.4%

    Held 4th. 248K estimated branded searches, -18.4% vs prior month. Share -1.3 points.

  5. 5.Quiksilver

    12.3%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share +1.2 points.

  6. 6.Volcom

    10.1%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share +1 points.

Compare search popularity between Rip Curl and its closest rivals

Every comparison with Rip Curl

How has branded search demand for Rip Curl changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Rip Curl worldwide fell from 368K to 301K.
  • Across the 12 months ending September 2026, Rip Curl’s estimated Share of Search among surf brands worldwide decreased from 18.3% to 15.1%.
  • Across the 12 months ending September 2026, Rip Curl’s estimated Share of Search among surf brands worldwide peaked at 18.7% in November 2025 and was lowest at 15.1% in September 2026.

How did search popularity change for surf brands worldwide in September 2026?

  1. In September 2026, Roxy overtook Billabong to become the leader among surf brands worldwide, with 27.6% estimated Share of Search.

  2. In September 2026, Quiksilver gained estimated Share of Search among surf brands worldwide, from 11.1% to 12.3%.

  3. In September 2026, Volcom gained estimated Share of Search among surf brands worldwide, from 9.1% to 10.1%.

  4. In September 2026, Billabong lost estimated Share of Search among surf brands worldwide, from 24.8% to 22.5%.

  5. In September 2026, Rip Curl lost estimated Share of Search among surf brands worldwide, from 16.6% to 15.1%.

  6. In September 2026, O'Neill lost estimated Share of Search among surf brands worldwide, from 13.7% to 12.4%.

Where does Rip Curl compete?

Rip Curl is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Surf brands3rd of 615.1%Shown above
Wetsuit brands3rd of 716.4%Show ranking
Rash vests2nd of 624%Show ranking
Wetsuit accessory brands1st of 634.3%Show ranking

How is Rip Curl measured?

Brandwave collects information about searches that people make online using Rip Curl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rip curl

Do you work for Rip Curl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Rip Curl your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free