Brandwave

Surf brands:Which are searched most?

In September 2026, Billabong was the most searched among surf brands worldwide, with an estimated 450K branded searches and 31.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Billabong31.1%
  2. Rip Curl20.8%
  3. O'Neill17.1%
  4. Quiksilver17%
  5. Volcom13.9%
  6. Roxy0.09%

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Share of SearchLeaderboard

Compare the surf and beachwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among surf brands worldwide, by month

Share of Search by month for Billabong, Rip Curl, O'Neill, Quiksilver, Volcom. The figures are in the table below the chart.

View monthly share of search table
MonthBillabongRip CurlO'NeillQuiksilverVolcomRoxy
Oct 202528.8%23.6%15.9%15.8%15.8%0.1%
Nov 202529.7%24.3%16.4%13.3%16.2%0.16%
Dec 202528.8%23.6%15.9%15.8%15.8%0.1%
Jan 202628.8%23.6%15.9%15.8%15.8%0.08%
Feb 202632.1%21.5%17.7%14.3%14.3%0.07%
Mar 202632.9%22%18.2%14.7%12%0.06%
Apr 202634.1%22.8%15.4%15.2%12.4%0.06%
May 202632.9%22%18.2%14.7%12%0.08%
Jun 202632.9%22%18.2%14.7%12%0.08%
Jul 202631.7%21.2%21.4%14.2%11.6%0.07%
Aug 202632.9%22%18.2%14.7%12%0.08%
Sep 202631.1%20.8%17.1%17%13.9%0.09%

This month’s ranking, September 2026

  1. 1.Billabong

    31.1%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  2. 2.Rip Curl

    20.8%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  3. 3.O'Neill

    17.1%

    Held 3rd. 248K estimated branded searches, -18.4% vs prior month. Share -1.1 points.

  4. 4.Quiksilver

    17%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +2.3 points.

  5. 5.Volcom

    13.9%

    Held 5th. 201K estimated branded searches, 0% vs prior month. Share +1.9 points.

  6. 6.Roxy

    0.09%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among surf brands worldwide?

In September 2026, Billabong was the most searched among surf brands worldwide, with an estimated 450K branded searches and 31.1% estimated Share of Search within this set. Rip Curl is in 2nd place, 10.3 percentage points behind at 20.8% Share of Search.

Global surf brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Billabong28.8% → 31.1%34.1%Apr 202628.8%Dec 20251st
Rip Curl23.6% → 20.8%24.3%Nov 202520.8%Sep 20262nd
O'Neill15.9% → 17.1%21.4%Jul 202615.4%Apr 20263rd
Quiksilver15.8% → 17%17%Sep 202613.3%Nov 20254th
Volcom15.8% → 13.9%16.2%Nov 202511.6%Jul 20265th
Roxy0.1% → 0.09%0.16%Nov 20250.06%Mar 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Billabong’s estimated Share of Search among surf brands worldwide increased from 28.8% to 31.1%.
  • Across the 12 months ending September 2026, Rip Curl’s estimated Share of Search among surf brands worldwide decreased from 23.6% to 20.8%.
  • Across the 12 months ending September 2026, O'Neill’s estimated Share of Search among surf brands worldwide increased from 15.9% to 17.1%.
  • Across the 12 months ending September 2026, Quiksilver’s estimated Share of Search among surf brands worldwide increased from 15.8% to 17%.
  • Across the 12 months ending September 2026, Volcom’s estimated Share of Search among surf brands worldwide decreased from 15.8% to 13.9%.
  • Across the 12 months ending September 2026, Billabong’s estimated Share of Search among surf brands worldwide peaked at 34.1% in April 2026 and was lowest at 28.8% in December 2025.
  • Across the 12 months ending September 2026, Rip Curl’s estimated Share of Search among surf brands worldwide peaked at 24.3% in November 2025 and was lowest at 20.8% in September 2026.
  • Across the 12 months ending September 2026, O'Neill’s estimated Share of Search among surf brands worldwide peaked at 21.4% in July 2026 and was lowest at 15.4% in April 2026.
  • Across the 12 months ending September 2026, Quiksilver’s estimated Share of Search among surf brands worldwide peaked at 17% in September 2026 and was lowest at 13.3% in November 2025.
  • Across the 12 months ending September 2026, Volcom’s estimated Share of Search among surf brands worldwide peaked at 16.2% in November 2025 and was lowest at 11.6% in July 2026.
  • Across the 12 months ending September 2026, Roxy held steady: its estimated Share of Search among surf brands worldwide moved less than 0.5 percentage points.

How did search popularity change for surf brands worldwide in September 2026?

  1. In September 2026, Quiksilver gained estimated Share of Search among surf brands worldwide, from 14.7% to 17%.

  2. In September 2026, Volcom gained estimated Share of Search among surf brands worldwide, from 12% to 13.9%.

  3. In September 2026, Billabong lost estimated Share of Search among surf brands worldwide, from 32.9% to 31.1%.

  4. In September 2026, Rip Curl lost estimated Share of Search among surf brands worldwide, from 22% to 20.8%.

  5. In September 2026, O'Neill lost estimated Share of Search among surf brands worldwide, from 18.2% to 17.1%.

  6. Estimated monthly branded searches for Roxy worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

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