Brandwave

How popular isO'Neill in search?

In September 2026, there were an estimated 248K branded searches for O'Neill worldwide which held steady over the last 12 months. O'Neill holds 12.4% estimated Share of Search among surf brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Roxy27.6%
  2. Billabong22.5%
  3. Rip Curl15.1%
  4. O'Neill12.4%
  5. Quiksilver12.3%
  6. Volcom10.1%
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Which surf brands compete with O'Neill?

O'Neill against surf brands worldwide, by month

Share of Search by month for Roxy, Billabong, Rip Curl, O'Neill, Quiksilver, Volcom. The figures are in the table below the chart.

View monthly share of search table
MonthRoxyBillabongRip CurlO'NeillQuiksilverVolcom
Oct 202522.4%22.4%18.3%12.4%12.2%12.2%
Nov 202522.9%22.9%18.7%12.7%10.2%12.5%
Dec 202522.4%22.4%18.3%12.4%12.3%12.3%
Jan 202626.1%21.3%17.5%11.8%11.7%11.7%
Feb 202624.3%24.3%16.3%13.4%10.9%10.9%
Mar 202624.8%24.8%16.6%13.7%11.1%9.1%
Apr 202625.4%25.4%17%11.5%11.4%9.3%
May 202624.8%24.8%16.6%13.7%11.1%9.1%
Jun 202624.8%24.8%16.6%13.7%11.1%9.1%
Jul 202627.9%22.8%15.3%15.4%10.2%8.3%
Aug 202624.8%24.8%16.6%13.7%11.1%9.1%
Sep 202627.6%22.5%15.1%12.4%12.3%10.1%

  1. 1.Roxy

    27.6%

    Moved from 2nd to 1st. 550K estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.Billabong

    22.5%

    Moved from 1st to 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  3. 3.Rip Curl

    15.1%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  4. 4.O'Neill

    12.4%

    Held 4th. 248K estimated branded searches, -18.4% vs prior month. Share -1.3 points.

  5. 5.Quiksilver

    12.3%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share +1.2 points.

  6. 6.Volcom

    10.1%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share +1 points.

Compare search popularity between O'Neill and its closest rivals

Every comparison with O'Neill

How has branded search demand for O'Neill changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for O'Neill worldwide held steady at 248K.
  • Across the 12 months ending September 2026, O'Neill’s estimated Share of Search among surf brands worldwide peaked at 15.4% in July 2026 and was lowest at 11.5% in April 2026.

How did search popularity change for surf brands worldwide in September 2026?

  1. In September 2026, Roxy overtook Billabong to become the leader among surf brands worldwide, with 27.6% estimated Share of Search.

  2. In September 2026, Quiksilver gained estimated Share of Search among surf brands worldwide, from 11.1% to 12.3%.

  3. In September 2026, Volcom gained estimated Share of Search among surf brands worldwide, from 9.1% to 10.1%.

  4. In September 2026, Billabong lost estimated Share of Search among surf brands worldwide, from 24.8% to 22.5%.

  5. In September 2026, Rip Curl lost estimated Share of Search among surf brands worldwide, from 16.6% to 15.1%.

  6. In September 2026, O'Neill lost estimated Share of Search among surf brands worldwide, from 13.7% to 12.4%.

Where does O'Neill compete?

O'Neill is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Board shorts brands3rd of 37%Show ranking
Surf brands4th of 612.4%Shown above
Wetsuit brands4th of 713.5%Show ranking
Rash vests3rd of 619.7%Show ranking
Wetsuit accessory brands2nd of 628.2%Show ranking
Drysuit brands1st of 589.2%Show ranking

How is O'Neill measured?

Brandwave collects information about searches that people make online using O'Neill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • o neill
  • oneill surf

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How the Brand Demand Index is measured

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