Brandwave

Board Shorts brands:Which are searched most?

In September 2026, Nike was the most searched among board Shorts brands worldwide, with an estimated 24.3M branded searches and 56.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike56.2%
  2. Lululemon25.6%
  3. Under Armour7.7%
  4. Patagonia6.3%
  5. Oakley3.5%
  6. O'Neill0.57%
  7. Roxy<0.01%

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Share of SearchLeaderboard

Compare the board shorts brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among board Shorts brands worldwide, by month

Share of Search by month for Nike, Lululemon, Under Armour, Patagonia, Oakley. The figures are in the table below the chart.

View monthly share of search table
MonthNikeLululemonUnder ArmourPatagoniaOakleyO'NeillRoxy
Oct 202551.5%28.1%8.4%8.4%3.1%0.51%<0.01%
Nov 202552.5%29.8%7.3%7.3%2.7%0.44%<0.01%
Dec 202549.3%32.7%8%6.6%2.9%0.49%<0.01%
Jan 202654.9%25.6%7.7%7.7%3.4%0.57%<0.01%
Feb 202655.5%25.3%7.6%7.6%3.4%0.57%<0.01%
Mar 202659.2%21.9%8.1%6.6%3.6%0.6%<0.01%
Apr 202656.1%25.3%7.6%6.2%4.2%0.57%<0.01%
May 202656%25.3%7.6%6.2%4.2%0.69%<0.01%
Jun 202655.7%25.4%7.7%6.3%4.2%0.7%<0.01%
Jul 202656%25.2%7.6%6.2%4.2%0.84%<0.01%
Aug 202656.4%25.1%7.6%6.2%4.1%0.69%<0.01%
Sep 202656.2%25.6%7.7%6.3%3.5%0.57%<0.01%

This month’s ranking, September 2026

  1. 1.Nike

    56.2%

    Held 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share -0.1 points.

  2. 2.Lululemon

    25.6%

    Held 2nd. 11.1M estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Under Armour

    7.7%

    Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Patagonia

    6.3%

    Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Oakley

    3.5%

    Held 5th. 1.5M estimated branded searches, -18% vs prior month. Share -0.7 points.

  6. 6.O'Neill

    0.57%

    Held 6th. 248K estimated branded searches, -18.4% vs prior month. Share -0.1 points.

  7. 7.Roxy

    <0.01%

    Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among board Shorts brands worldwide?

In September 2026, Nike was the most searched among board Shorts brands worldwide, with an estimated 24.3M branded searches and 56.2% estimated Share of Search within this set. Lululemon is in 2nd place, 30.6 percentage points behind at 25.6% Share of Search.

Global board Shorts brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nike51.5% → 56.2%59.2%Mar 202649.3%Dec 20251st
Lululemon28.1% → 25.6%32.7%Dec 202521.9%Mar 20262nd
Under Armour8.4% → 7.7%8.4%Oct 20257.3%Nov 20254th → 3rd
Patagonia8.4% → 6.3%8.4%Oct 20256.2%Aug 20263rd → 4th
Oakley3.1% → 3.5%4.2%Jun 20262.7%Nov 20255th
O'Neill0.51% → 0.57%0.84%Jul 20260.44%Nov 20256th
Roxy<0.01%<0.01%Nov 2025<0.01%Mar 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, Nike’s estimated Share of Search among board Shorts brands worldwide increased from 51.5% to 56.2%.
  • Across the 12 months ending September 2026, Lululemon’s estimated Share of Search among board Shorts brands worldwide decreased from 28.1% to 25.6%.
  • Across the 12 months ending September 2026, Under Armour’s estimated Share of Search among board Shorts brands worldwide decreased from 8.4% to 7.7%.
  • Across the 12 months ending September 2026, Patagonia’s estimated Share of Search among board Shorts brands worldwide decreased from 8.4% to 6.3%.
  • Across the 12 months ending September 2026, Nike’s estimated Share of Search among board Shorts brands worldwide peaked at 59.2% in March 2026 and was lowest at 49.3% in December 2025.
  • Across the 12 months ending September 2026, Lululemon’s estimated Share of Search among board Shorts brands worldwide peaked at 32.7% in December 2025 and was lowest at 21.9% in March 2026.
  • Across the 12 months ending September 2026, Under Armour’s estimated Share of Search among board Shorts brands worldwide peaked at 8.4% in October 2025 and was lowest at 7.3% in November 2025.
  • Across the 12 months ending September 2026, Patagonia’s estimated Share of Search among board Shorts brands worldwide peaked at 8.4% in October 2025 and was lowest at 6.2% in August 2026.
  • Across the 12 months ending September 2026, Oakley’s estimated Share of Search among board Shorts brands worldwide peaked at 4.2% in June 2026 and was lowest at 2.7% in November 2025.
  • Across the 12 months ending September 2026, Under Armour rose from 4th to 3rd among board Shorts brands worldwide.
  • Across the 12 months ending September 2026, Patagonia fell from 3rd to 4th among board Shorts brands worldwide.
  • Across the 12 months ending September 2026, Oakley, O'Neill and Roxy held steady: their estimated Share of Search among board Shorts brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for board Shorts brands worldwide in September 2026?

  1. In September 2026, Lululemon gained estimated Share of Search among board Shorts brands worldwide, from 25.1% to 25.6%.

  2. In September 2026, Oakley lost estimated Share of Search among board Shorts brands worldwide, from 4.1% to 3.5%.

  3. Estimated monthly branded searches for Patagonia worldwide fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.

  4. Estimated monthly branded searches for Roxy worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  5. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

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