Brandwave

How popular isVissla?

In September 2026, people searched for Vissla by name about 22,200 times worldwide, about the same as the previous year. These searches made up 0.62% of all global board shorts brand searches, placing Vissla fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about board shorts brands, Vissla appeared in two of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

Vissla is the fourth most searched of 4 competitors and the third most recommended in AI answers.

  1. PatagoniaShare of searches 77%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. RoxyShare of searches 15.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. O'NeillShare of searches 7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. VisslaShare of searches 0.62%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top board shorts brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vissla was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vissla is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. O'Neill1st
  2. Patagonia2nd
  3. Vissla3rd
  4. Roxy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • O'Neill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patagonia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vissla2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roxy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about board shorts brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which board shorts brands compete with Vissla?

Vissla against board shorts brands worldwide, by month

Share of searches by month for Patagonia, Roxy, O'Neill, Vissla. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagoniaRoxyO'NeillVissla
Oct 202585%9.4%5.2%0.46%
Nov 202585%9.4%5.2%0.46%
Dec 202582.4%11.1%6.1%0.45%
Jan 202680.4%13.2%6%0.44%
Feb 202682.4%11.1%6.1%0.45%
Mar 202679.3%13%7.2%0.53%
Apr 202676.9%15.4%7%0.62%
May 202675.7%15.2%8.4%0.75%
Jun 202675.7%15.2%8.4%0.75%
Jul 202671.9%17.7%9.7%0.71%
Aug 202675.7%15.2%8.4%0.75%
Sep 202677%15.4%7%0.62%

  1. 1.Patagonia

    77%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Roxy

    15.4%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.O'Neill

    7%

    Held 3rd. 248K estimated branded searches, -18.4% vs prior month. Share -1.4 points.

  4. 4.Vissla

    0.62%

    Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

Compare popularity between Vissla and its closest rivals

Every comparison with Vissla

10 comparisons

How has branded search demand for Vissla changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vissla worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Vissla’s share of searches among board shorts brands worldwide held steady, from 0.46% to 0.62%.

How did search popularity change for board shorts brands worldwide in September 2026?

3 changes

  1. In September 2026, Patagonia gained share of searches among board shorts brands worldwide, from 75.7% to 77%.

  2. In September 2026, O'Neill lost share of searches among board shorts brands worldwide, from 8.4% to 7%.

  3. Estimated monthly branded searches for Roxy worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

How are Vissla’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Vissla’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vissla

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How the Brand Demand Index is measured

Where does Vissla compete?

Vissla is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Surf brands9th of 110.46%Show ranking
Board shorts brands4th of 40.62%Shown above
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Is Vissla your brand?

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