How popular isRoxy in search?
In September 2026, there were an estimated 1.3K branded searches for Roxy worldwide which is down 18.8% over the last 12 months. Roxy holds 0.09% estimated Share of Search among surf brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Billabong31.1%
Rip Curl20.8%
O'Neill17.1%
Quiksilver17%
Volcom13.9%
Roxy0.09%
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Which surf brands compete with Roxy?
Share of Search by month for Billabong, Rip Curl, O'Neill, Quiksilver, Volcom, Roxy. The figures are in the table below the chart.
View monthly share of search table
| Month | Billabong | Rip Curl | O'Neill | Quiksilver | Volcom | Roxy |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 23.6% | 15.9% | 15.8% | 15.8% | 0.1% |
| Nov 2025 | 29.7% | 24.3% | 16.4% | 13.3% | 16.2% | 0.16% |
| Dec 2025 | 28.8% | 23.6% | 15.9% | 15.8% | 15.8% | 0.1% |
| Jan 2026 | 28.8% | 23.6% | 15.9% | 15.8% | 15.8% | 0.08% |
| Feb 2026 | 32.1% | 21.5% | 17.7% | 14.3% | 14.3% | 0.07% |
| Mar 2026 | 32.9% | 22% | 18.2% | 14.7% | 12% | 0.06% |
| Apr 2026 | 34.1% | 22.8% | 15.4% | 15.2% | 12.4% | 0.06% |
| May 2026 | 32.9% | 22% | 18.2% | 14.7% | 12% | 0.08% |
| Jun 2026 | 32.9% | 22% | 18.2% | 14.7% | 12% | 0.08% |
| Jul 2026 | 31.7% | 21.2% | 21.4% | 14.2% | 11.6% | 0.07% |
| Aug 2026 | 32.9% | 22% | 18.2% | 14.7% | 12% | 0.08% |
| Sep 2026 | 31.1% | 20.8% | 17.1% | 17% | 13.9% | 0.09% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.1% | 450K | -18.2% | -1.8 points | |
| 2, held 2nd | 20.8% | 301K | -18.2% | -1.2 points | |
| 3, held 3rd | 17.1% | 248K | -18.4% | -1.1 points | |
| 4, held 4th | 17% | 246K | 0% | +2.3 points | |
| 5, held 5th | 13.9% | 201K | 0% | +1.9 points | |
| 6, held 6th | 0.09% | 1.3K | 0% | 0 points |
31.1%
Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
2.
Rip Curl20.8%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
3.
O'Neill17.1%
Held 3rd. 248K estimated branded searches, -18.4% vs prior month. Share -1.1 points.
17%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share +2.3 points.
5.
Volcom13.9%
Held 5th. 201K estimated branded searches, 0% vs prior month. Share +1.9 points.
6.
Roxy0.09%
Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Roxy and its closest rivals
Every comparison with Roxy
23 comparisons
- Blue vs Roxy
- Cressi vs Roxy
- Jazz vs Roxy
- Oxford vs Roxy
- Purple vs Roxy
- Rip Curl vs Roxy
- Roxy vs Volcom
- Roxy vs Xcel
- Billabong vs Roxy
- Burton vs Roxy
- Helly Hansen vs Roxy
- Quiksilver vs Roxy
- Roxy vs Skinny
- Body Glove vs Roxy
- Jet vs Roxy
- Lululemon vs Roxy
- Morey vs Roxy
- Nike vs Roxy
- O'Neill vs Roxy
- Oakley vs Roxy
- Patagonia vs Roxy
- Roxy vs Under Armour
- Hurley vs Roxy
How has branded search demand for Roxy changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Roxy worldwide fell from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Roxy’s estimated Share of Search among surf brands worldwide held steady, from 0.1% to 0.09%.
How did search popularity change for surf brands worldwide in September 2026?
6 changes
In September 2026, Quiksilver gained estimated Share of Search among surf brands worldwide, from 14.7% to 17%.
In September 2026, Volcom gained estimated Share of Search among surf brands worldwide, from 12% to 13.9%.
In September 2026, Billabong lost estimated Share of Search among surf brands worldwide, from 32.9% to 31.1%.
In September 2026, Rip Curl lost estimated Share of Search among surf brands worldwide, from 22% to 20.8%.
In September 2026, O'Neill lost estimated Share of Search among surf brands worldwide, from 18.2% to 17.1%.
Estimated monthly branded searches for Roxy worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Where does Roxy compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Board Shorts brands | 7th of 7 | <0.01% | Show ranking |
| Swim Shorts brands | 4th of 5 | 0.04% | Show ranking |
| Surf brands | 6th of 6 | 0.09% | Shown above |
| Snow Pants brands | 5th of 5 | 0.09% | Show ranking |
| Wetsuit brands | 7th of 7 | 0.1% | Show ranking |
| Tap Shoes brands | 5th of 5 | 0.14% | Show ranking |
| Body Board brands | 4th of 4 | 3.7% | Show ranking |
How is Roxy measured?
Brandwave collects information about searches that people make online using Roxy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- roxy nz
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Is Roxy your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.