Columbia vs Roxy:Which is more popular?
In September 2026, Roxy had more branded searches than Columbia among snow pants brands worldwide. Roxy had about 550,000 branded searches, while Columbia had 110,000. Roxy made up 5.2% of all snow pants brand searches we track, and Columbia accounted for 1%. When we asked ChatGPT and Google AI Overviews about snow pants brands, Columbia appeared in three of the five answers and Roxy in none.
Who do people search for more?
Roxy, about 5 searches for every 1 for Columbia
Who does AI mention more?
Columbia, mentioned in 3 of 5 answers, Roxy in 0
Who does AI recommend more?
Columbia, the only one of the two named
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Top snow pants brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Columbia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Roxy did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Patagonia1st
The North Face2nd
Arc'teryx3rd
Burton4th
Helly Hansen5th
Outdoor Research6th- Columbia7th
Volcom8th- Roxy–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The North Face3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Patagonia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arc'teryx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Helly Hansen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Volcom2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Outdoor Research2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snow pants brands
5 answers
Asked ChatGPT
“Which snow pants brand should I buy?”
Asked ChatGPT
“What are the best snow pants brands?”
Asked ChatGPT
“What's the best snow pants brand for skiing?”
Searched Google, AI Overview
“waterproof snow pants”
Searched Google, AI Overview
“snowboard pants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Columbia or Roxy more popular in search?
This chart shows how often people search Google for Columbia and Roxy by name. Each line represents a brand's share of searches for all nine snow pants brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Roxy, Columbia. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Patagonia | Arc'teryx | Helly Hansen | Roxy | Volcom | Columbia | Burton | Outdoor Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 26.4% | 17.7% | 5.3% | 2.9% | 1.6% | 1.3% | 0.82% | 0.59% |
| Nov 2025 | 48.1% | 21.6% | 17.7% | 5.3% | 2.4% | 1.3% | 1.9% | 1% | 0.58% |
| Dec 2025 | 45.3% | 20.4% | 20.4% | 5% | 2.7% | 1.5% | 2.2% | 1.7% | 0.67% |
| Jan 2026 | 42.2% | 23.2% | 19% | 5.7% | 3.8% | 1.7% | 1.7% | 2.1% | 0.62% |
| Feb 2026 | 39.9% | 26.8% | 17.9% | 5.4% | 3.6% | 1.6% | 1.3% | 2.5% | 0.88% |
| Mar 2026 | 35.9% | 32.1% | 17.6% | 4.3% | 5.3% | 1.9% | 1.1% | 1.1% | 0.71% |
| Apr 2026 | 32.8% | 33% | 18.1% | 4.4% | 6.6% | 2.4% | 1.1% | 0.63% | 0.89% |
| May 2026 | 37.2% | 30.6% | 16.7% | 5% | 6.1% | 2.2% | 0.83% | 0.48% | 0.83% |
| Jun 2026 | 32.9% | 33.2% | 18.2% | 4.5% | 6.7% | 2.4% | 0.73% | 0.53% | 0.9% |
| Jul 2026 | 37% | 30.4% | 16.7% | 4.1% | 7.5% | 2.2% | 0.67% | 0.58% | 0.82% |
| Aug 2026 | 37.9% | 28.4% | 19% | 4.7% | 5.7% | 2.1% | 0.77% | 0.79% | 0.77% |
| Sep 2026 | 38.3% | 25.8% | 21.1% | 5.2% | 5.2% | 1.9% | 1% | 0.9% | 0.7% |
How has the Columbia and Roxy comparison changed over the last 12 months?
3 findings
- Roxy was ahead of Columbia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Columbia’s share of searches among snow pants brands worldwide moved from 1.3% to 1%, and its estimated monthly branded searches moved from 201K to 110K.
- Across the 12 months ending September 2026, Roxy’s share of searches among snow pants brands worldwide moved from 2.9% to 5.2%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for snow pants brands worldwide in September 2026?
3 changes
In September 2026, Helly Hansen overtook Roxy to rank 4th among snow pants brands worldwide, with 5.2% of the searches.
In September 2026, Roxy lost share of searches among snow pants brands worldwide, from 5.7% to 5.2%.
In September 2026, Columbia rose from 8th to 7th among snow pants brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Columbia’s and Roxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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