Brandwave

How popular isRoxy in search?

In September 2026, there were an estimated 550K branded searches for Roxy worldwide which is up 22.2% over the last 12 months. Roxy holds 38.9% estimated Share of Search among snow pants brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Helly Hansen38.9%
  2. Roxy38.9%
  3. Volcom14.2%
  4. Burton7.9%
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Which snow pants brands compete with Roxy?

Roxy against snow pants brands worldwide, by month

Share of Search by month for Helly Hansen, Roxy, Volcom, Burton. The figures are in the table below the chart.

View monthly share of search table
MonthHelly HansenRoxyVolcomBurton
Oct 202549.3%26.9%14.7%9.1%
Nov 202551.6%23.3%12.7%12.3%
Dec 202542.7%23.5%12.9%20.9%
Jan 202640.5%27.3%12.2%20%
Feb 202639.8%26.6%11.9%21.6%
Mar 202633.3%40.7%14.9%11%
Apr 202631.1%46.5%17%5.3%
May 202635.9%43.8%16%4.3%
Jun 202631.4%46.9%17.1%4.6%
Jul 202628.2%51.6%15.4%4.8%
Aug 202634.9%42.6%15.6%6.9%
Sep 202638.9%38.9%14.2%7.9%

  1. 1.Helly Hansen

    38.9%

    Moved from 2nd to 1st. 550K estimated branded searches, +22.2% vs prior month. Share +4.1 points.

  2. 2.Roxy

    38.9%

    Moved from 1st to 2nd. 550K estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Volcom

    14.2%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Burton

    7.9%

    Held 4th. 112K estimated branded searches, +24.9% vs prior month. Share +1 points.

Compare search popularity between Roxy and its closest rivals

Every comparison with Roxy

How has branded search demand for Roxy changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Roxy worldwide rose from 450K to 550K.
  • Across the 12 months ending September 2026, Roxy’s estimated Share of Search among snow pants brands worldwide increased from 26.9% to 38.9%.
  • Across the 12 months ending September 2026, Roxy’s estimated Share of Search among snow pants brands worldwide peaked at 51.6% in July 2026 and was lowest at 23.3% in November 2025.

How did search popularity change for snow pants brands worldwide in September 2026?

  1. In September 2026, Helly Hansen overtook Roxy to become the leader among snow pants brands worldwide, with 38.9% estimated Share of Search.

  2. In September 2026, Burton gained estimated Share of Search among snow pants brands worldwide, from 6.9% to 7.9%.

  3. In September 2026, Roxy lost estimated Share of Search among snow pants brands worldwide, from 42.6% to 38.9%.

  4. In September 2026, Volcom lost estimated Share of Search among snow pants brands worldwide, from 15.6% to 14.2%.

Where does Roxy compete?

Roxy is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Board shorts brands2nd of 315.5%Show ranking
Surf brands1st of 627.6%Show ranking
Wetsuit brands1st of 729.9%Show ranking
Snow pants brands2nd of 438.9%Shown above
Swim shorts brands1st of 444.1%Show ranking

How is Roxy measured?

Brandwave collects information about searches that people make online using Roxy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • roxy

Do you work for Roxy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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