Burton vs Roxy:Which is searched more?
In September 2026, Roxy had more branded searches than Burton among snow pants brands worldwide. Roxy was estimated to have 550K branded searches compared to Burton’s 116K, and held a 38.8% Share of Search versus Burton’s 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Burton or Roxy?
Compare the snow pants brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Roxy, Burton. The figures are in the table below the chart.
View monthly share of search table
| Month | Helly Hansen | Roxy | Volcom | Burton |
|---|---|---|---|---|
| Oct 2025 | 49% | 26.8% | 14.7% | 9.5% |
| Nov 2025 | 51.3% | 23.1% | 12.7% | 12.9% |
| Dec 2025 | 42.3% | 23.3% | 12.7% | 21.6% |
| Jan 2026 | 40.1% | 27% | 12.1% | 20.9% |
| Feb 2026 | 39.4% | 26.3% | 11.8% | 22.5% |
| Mar 2026 | 33% | 40.3% | 14.7% | 12% |
| Apr 2026 | 31% | 46.3% | 16.9% | 5.7% |
| May 2026 | 35.8% | 43.7% | 16% | 4.5% |
| Jun 2026 | 31.3% | 46.8% | 17.1% | 4.8% |
| Jul 2026 | 28.1% | 51.4% | 15.4% | 5.1% |
| Aug 2026 | 34.7% | 42.5% | 15.5% | 7.3% |
| Sep 2026 | 38.8% | 38.8% | 14.2% | 8.2% |
How has the Burton and Roxy comparison changed over the last 12 months?
3 findings
- Roxy was ahead of Burton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among snow pants brands worldwide moved from 9.5% to 8.2%, and its estimated monthly branded searches moved from 160K to 116K.
- Across the 12 months ending September 2026, Roxy’s estimated Share of Search among snow pants brands worldwide moved from 26.8% to 38.8%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for snow pants brands worldwide in September 2026?
3 changes
In September 2026, Helly Hansen overtook Roxy to become the leader among snow pants brands worldwide, with 38.8% estimated Share of Search.
In September 2026, Burton gained estimated Share of Search among snow pants brands worldwide, from 7.3% to 8.2%.
In September 2026, Roxy lost estimated Share of Search among snow pants brands worldwide, from 42.5% to 38.8%.
Other head-to-heads among snow pants brands
How each brand is measured
Brandwave collects information about searches that people make online using Burton’s and Roxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.