Brandwave

Snow pants brands:Which are searched most?

In September 2026, Helly Hansen was the most searched among snow pants brands worldwide, with an estimated 550K branded searches and 63.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Helly Hansen63.3%
  2. Volcom23.1%
  3. Burton13.4%
  4. Roxy0.15%

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Share of SearchLeaderboard

Compare the snow pants brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among snow pants brands worldwide, by month

Share of Search by month for Helly Hansen, Volcom, Burton. The figures are in the table below the chart.

View monthly share of search table
MonthHelly HansenVolcomBurtonRoxy
Oct 202566.9%20%13%0.13%
Nov 202566.7%16.4%16.7%0.16%
Dec 202555.1%16.6%28.2%0.1%
Jan 202654.8%16.5%28.6%0.09%
Feb 202653.5%16%30.5%0.08%
Mar 202655.2%24.6%20.1%0.12%
Apr 202657.7%31.5%10.7%0.16%
May 202663.5%28.4%8%0.18%
Jun 202658.8%32.1%9%0.21%
Jul 202657.8%31.6%10.4%0.2%
Aug 202660.3%26.9%12.6%0.17%
Sep 202663.3%23.1%13.4%0.15%

This month’s ranking, September 2026

  1. 1.Helly Hansen

    63.3%

    Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +3 points.

  2. 2.Volcom

    23.1%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -3.8 points.

  3. 3.Burton

    13.4%

    Held 3rd. 116K estimated branded searches, +23.7% vs prior month. Share +0.8 points.

  4. 4.Roxy

    0.15%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among snow pants brands worldwide?

In September 2026, Helly Hansen was the most searched among snow pants brands worldwide, with an estimated 550K branded searches and 63.3% estimated Share of Search within this set. Volcom is in 2nd place, 40.2 percentage points behind at 23.1% Share of Search.

Global snow pants brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Helly Hansen66.9% → 63.3%66.9%Oct 202553.5%Feb 20261st
Volcom20% → 23.1%32.1%Jun 202616%Feb 20262nd
Burton13% → 13.4%30.5%Feb 20268%May 20263rd
Roxy0.13% → 0.15%0.21%Jun 20260.08%Feb 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among snow pants brands worldwide decreased from 66.9% to 63.3%.
  • Across the 12 months ending September 2026, Volcom’s estimated Share of Search among snow pants brands worldwide increased from 20% to 23.1%.
  • Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among snow pants brands worldwide peaked at 66.9% in October 2025 and was lowest at 53.5% in February 2026.
  • Across the 12 months ending September 2026, Volcom’s estimated Share of Search among snow pants brands worldwide peaked at 32.1% in June 2026 and was lowest at 16% in February 2026.
  • Across the 12 months ending September 2026, Burton’s estimated Share of Search among snow pants brands worldwide peaked at 30.5% in February 2026 and was lowest at 8% in May 2026.
  • Across the 12 months ending September 2026, Burton and Roxy held steady: their estimated Share of Search among snow pants brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for snow pants brands worldwide in September 2026?

  1. In September 2026, Helly Hansen gained estimated Share of Search among snow pants brands worldwide, from 60.3% to 63.3%.

  2. In September 2026, Burton gained estimated Share of Search among snow pants brands worldwide, from 12.6% to 13.4%.

  3. In September 2026, Volcom lost estimated Share of Search among snow pants brands worldwide, from 26.9% to 23.1%.

  4. Estimated monthly branded searches for Roxy worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

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