Helly Hansen vs The North Face:Which is more popular by branded search?
In August 2026, The North Face had more branded searches than Helly Hansen among ski jackets worldwide. The North Face was estimated to have 1.8M branded searches compared to Helly Hansen’s 450K, and held a 26.1% Share of Search versus Helly Hansen’s 6.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Helly Hansen or The North Face?
Compare the ski jackets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The North Face, Helly Hansen. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia | Arc'teryx | The North Face | Helly Hansen | Salomon | Spyder |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 24.7% | 30.1% | 7.4% | 0.84% | 0.16% |
| Nov 2025 | 32.4% | 26.5% | 32.4% | 7.9% | 0.61% | 0.14% |
| Dec 2025 | 30.5% | 30.5% | 30.5% | 7.5% | 0.7% | 0.2% |
| Jan 2026 | 32.3% | 26.4% | 32.3% | 7.9% | 0.9% | 0.26% |
| Feb 2026 | 36.8% | 24.6% | 30.1% | 7.4% | 0.96% | 0.2% |
| Mar 2026 | 41.9% | 22.9% | 28% | 5.6% | 1.3% | 0.19% |
| Apr 2026 | 44% | 24.1% | 24.1% | 5.9% | 1.6% | 0.19% |
| May 2026 | 41.2% | 22.6% | 27.5% | 6.8% | 1.8% | 0.15% |
| Jun 2026 | 43.9% | 24% | 24% | 5.9% | 2.1% | 0.13% |
| Jul 2026 | 41.7% | 22.8% | 27.8% | 5.6% | 2% | 0.15% |
| Aug 2026 | 39.1% | 26.1% | 26.1% | 6.4% | 2% | 0.17% |
| Sep 2026 | — | — | — | — | — | — |
How has the Helly Hansen and The North Face comparison changed over the last 12 months?
3 findings
- The North Face was ahead of Helly Hansen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Helly Hansen’s estimated Share of Search among ski jackets worldwide moved from 7.4% to 6.4%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among ski jackets worldwide moved from 30.1% to 26.1%, and its estimated monthly branded searches moved from 3.4M to 1.8M.
How did search popularity change for ski jackets worldwide in August 2026?
3 changes
In August 2026, Arc'teryx overtook The North Face to rank 2nd among ski jackets worldwide, at 26.1%.
In August 2026, Helly Hansen gained estimated Share of Search among ski jackets worldwide, from 5.6% to 6.4%.
In August 2026, The North Face lost estimated Share of Search among ski jackets worldwide, from 27.8% to 26.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Helly Hansen’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Helly Hansen
1 branded search term
- helly hansen
The North Face
1 branded search term
- the north face
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.