Brandwave

How popular isColumbia in search?

In September 2026, there were an estimated 245K branded searches for Columbia worldwide which is down 33.1% over the last 12 months. Columbia holds 2.4% estimated Share of Search among outdoor clothing brands worldwide and is ranked 6th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. The North Face39.2%
  2. Patagonia26.4%
  3. Arc'teryx21.6%
  4. Kathmandu5.3%
  5. Rab3.5%
  6. Columbia2.4%
  7. Macpac1.3%
  8. Mons Royale0.26%
  9. Icebreaker0.17%
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Which outdoor clothing brands compete with Columbia?

Columbia against outdoor clothing brands worldwide, by month

Share of Search by month for The North Face, Patagonia, Arc'teryx, Kathmandu, Rab, Columbia. The figures are in the table below the chart.

View monthly share of search table
MonthThe North FacePatagoniaArc'teryxKathmanduRabColumbiaMacpacMons RoyaleIcebreaker
Oct 202544.5%27.2%18.2%4.5%2%2.4%0.9%0.18%0.15%
Nov 202549.6%22.3%18.2%3.7%1.6%3.3%0.9%0.15%0.15%
Dec 202547%21.1%21.1%4.3%1.6%3.6%1%0.17%0.17%
Jan 202644.8%24.6%20.1%4%2.2%2.8%0.99%0.2%0.24%
Feb 202641.6%28%18.7%4.6%3.1%2.5%1.1%0.23%0.19%
Mar 202635.7%32%17.5%7.9%2.9%2.1%1.6%0.32%0.17%
Apr 202631.9%32.1%17.6%9.6%3.5%2.4%2.4%0.32%0.21%
May 202636.5%30%16.4%9%3.3%2%2.2%0.3%0.2%
Jun 202631.2%31.4%17.2%11.5%3.5%2%2.8%0.31%0.21%
Jul 202636.3%29.9%16.3%9%4%1.9%2.2%0.3%0.2%
Aug 202637.2%27.8%18.6%8.4%3.7%2.1%1.7%0.34%0.18%
Sep 202639.2%26.4%21.6%5.3%3.5%2.4%1.3%0.26%0.17%

  1. 1.The North Face

    39.2%

    Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share +2 points.

  2. 2.Patagonia

    26.4%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.Arc'teryx

    21.6%

    Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +3 points.

  4. 4.Kathmandu

    5.3%

    Held 4th. 550K estimated branded searches, -33.2% vs prior month. Share -3.1 points.

  5. 5.Rab

    3.5%

    Held 5th. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Columbia

    2.4%

    Held 6th. 245K estimated branded searches, +17.2% vs prior month. Share +0.2 points.

  7. 7.Macpac

    1.3%

    Held 7th. 135K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  8. 8.Mons Royale

    0.26%

    Held 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  9. 9.Icebreaker

    0.17%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Columbia and its closest rivals

Every comparison with Columbia

How has branded search demand for Columbia changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Columbia worldwide fell from 366K to 245K.
  • Across the 12 months ending September 2026, Columbia’s estimated Share of Search among outdoor clothing brands worldwide peaked at 3.6% in December 2025 and was lowest at 1.9% in July 2026.
  • Across the 12 months ending September 2026, Columbia fell from 5th to 6th among outdoor clothing brands worldwide.

How did search popularity change for outdoor clothing brands worldwide in September 2026?

  1. In September 2026, Arc'teryx gained estimated Share of Search among outdoor clothing brands worldwide, from 18.6% to 21.6%.

  2. In September 2026, The North Face gained estimated Share of Search among outdoor clothing brands worldwide, from 37.2% to 39.2%.

  3. In September 2026, Kathmandu lost estimated Share of Search among outdoor clothing brands worldwide, from 8.4% to 5.3%.

  4. In September 2026, Patagonia lost estimated Share of Search among outdoor clothing brands worldwide, from 27.8% to 26.4%.

  5. Macpac’s estimated Share of Search among outdoor clothing brands worldwide has lost ground for 3 months in a row, from 2.8% to 1.3% in September 2026.

  6. Estimated monthly branded searches for Rab worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

Where does Columbia compete?

Columbia is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jackets6th of 62.1%Show ranking
Outdoor clothing brands6th of 92.4%Shown above
Fleece brands5th of 52.5%Show ranking
Waterproof boots brands4th of 72.8%Show ranking
Waterproof jacket brands6th of 64.4%Show ranking
Hiking shoe brands3rd of 54.9%Show ranking
Backpack cooler brands3rd of 714.9%Show ranking
Base layer brands3rd of 615.5%Show ranking
Softshell jacket brands2nd of 334.6%Show ranking
Hiking boots2nd of 622.6%Show ranking

How is Columbia measured?

Brandwave collects information about searches that people make online using Columbia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • columbia jacket
  • columbia sportswear

Do you work for Columbia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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