Brandwave

Jackets:Which brands are most popular in search?

In August 2026, Patagonia was the most searched among jackets worldwide, with an estimated 2.7M branded searches and 34.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Patagonia34.1%
  2. Arc'teryx22.7%
  3. The North Face22.7%
  4. Barbour10.2%
  5. Canada Goose10.2%
  6. Columbia0.01%

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Share of SearchLeaderboard

Compare the jackets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among jackets worldwide, by month

Share of Search by month for Patagonia, Arc'teryx, The North Face, Barbour, Canada Goose. The figures are in the table below the chart.

View monthly share of search table
MonthPatagoniaArc'teryxThe North FaceBarbourCanada GooseColumbia
Oct 202529.6%19.8%24.2%13.2%13.2%<0.01%
Nov 202525.9%21.2%25.9%9.5%17.4%<0.01%
Dec 202524.3%24.3%24.3%10.9%16.3%<0.01%
Jan 202627.3%22.3%27.3%8.1%14.9%<0.01%
Feb 202632.3%21.6%26.4%7.9%11.8%<0.01%
Mar 202636.2%19.8%24.2%10.8%8.9%<0.01%
Apr 202638.5%21.1%21.1%11.6%7.7%0.01%
May 202637.6%20.6%25.1%9.2%7.5%<0.01%
Jun 202641.3%22.6%22.6%6.8%6.8%0.01%
Jul 202639.3%21.5%26.3%6.5%6.5%0.01%
Aug 202634.1%22.7%22.7%10.2%10.2%0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Patagonia

    34.1%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -5.3 points.

  2. 2.Arc'teryx

    22.7%

    Moved from 3rd to 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +1.2 points.

  3. 3.The North Face

    22.7%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -3.5 points.

  4. 4.Barbour

    10.2%

    Held 4th. 823K estimated branded searches, +82.9% vs prior month. Share +3.8 points.

  5. 5.Canada Goose

    10.2%

    Held 5th. 823K estimated branded searches, +82.9% vs prior month. Share +3.8 points.

  6. 6.Columbia

    0.01%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among jackets worldwide?

In August 2026, Patagonia was the most searched among jackets worldwide, with an estimated 2.7M branded searches and 34.1% estimated Share of Search within this set. Arc'teryx is in 2nd place, 11.3 percentage points behind at 22.7% Share of Search.

Global jackets, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Patagonia29.6% → 34.1%41.3%Jun 202624.3%Dec 20251st
Arc'teryx19.8% → 22.7%24.3%Dec 202519.8%Oct 20253rd → 2nd
The North Face24.2% → 22.7%27.3%Jan 202621.1%Apr 20262nd → 3rd
Barbour13.2% → 10.2%13.2%Oct 20256.5%Jul 20264th
Canada Goose13.2% → 10.2%17.4%Nov 20256.5%Jul 20265th
Columbia<0.01% → 0.01%0.01%Jul 2026<0.01%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among jackets worldwide increased from 29.6% to 34.1%.
  • Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among jackets worldwide increased from 19.8% to 22.7%.
  • Across the 11 months ending August 2026, The North Face’s estimated Share of Search among jackets worldwide decreased from 24.2% to 22.7%.
  • Across the 11 months ending August 2026, Barbour’s estimated Share of Search among jackets worldwide decreased from 13.2% to 10.2%.
  • Across the 11 months ending August 2026, Canada Goose’s estimated Share of Search among jackets worldwide decreased from 13.2% to 10.2%.
  • Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among jackets worldwide peaked at 41.3% in June 2026 and was lowest at 24.3% in December 2025.
  • Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among jackets worldwide peaked at 24.3% in December 2025 and was lowest at 19.8% in October 2025.
  • Across the 11 months ending August 2026, The North Face’s estimated Share of Search among jackets worldwide peaked at 27.3% in January 2026 and was lowest at 21.1% in April 2026.
  • Across the 11 months ending August 2026, Barbour’s estimated Share of Search among jackets worldwide peaked at 13.2% in October 2025 and was lowest at 6.5% in July 2026.
  • Across the 11 months ending August 2026, Canada Goose’s estimated Share of Search among jackets worldwide peaked at 17.4% in November 2025 and was lowest at 6.5% in July 2026.
  • Across the 11 months ending August 2026, Arc'teryx rose from 3rd to 2nd among jackets worldwide.
  • Across the 11 months ending August 2026, The North Face fell from 2nd to 3rd among jackets worldwide.
  • Across the 11 months ending August 2026, Columbia held steady: its estimated Share of Search among jackets worldwide moved less than 0.5 percentage points.

How did search popularity change for jackets worldwide in August 2026?

  1. In August 2026, Arc'teryx overtook The North Face to rank 2nd among jackets worldwide, at 22.7%.

  2. In August 2026, Barbour gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%.

  3. In August 2026, Canada Goose gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%.

  4. In August 2026, Patagonia lost estimated Share of Search among jackets worldwide, from 39.3% to 34.1%.

  5. In August 2026, The North Face lost estimated Share of Search among jackets worldwide, from 26.3% to 22.7%.

  6. Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.

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