Barbour vs Patagonia:Which is more popular by branded search?
In August 2026, Patagonia had more branded searches than Barbour among jackets worldwide. Patagonia was estimated to have 2.7M branded searches compared to Barbour’s 823K, and held a 34.1% Share of Search versus Barbour’s 10.2%. These are worldwide searches for English-language branded terms.
Follow Barbour vs Patagonia and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Barbour or Patagonia?
Compare the jackets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Patagonia, Barbour. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia | Arc'teryx | The North Face | Barbour | Canada Goose | Columbia |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 19.8% | 24.2% | 13.2% | 13.2% | <0.01% |
| Nov 2025 | 25.9% | 21.2% | 25.9% | 9.5% | 17.4% | <0.01% |
| Dec 2025 | 24.3% | 24.3% | 24.3% | 10.9% | 16.3% | <0.01% |
| Jan 2026 | 27.3% | 22.3% | 27.3% | 8.1% | 14.9% | <0.01% |
| Feb 2026 | 32.3% | 21.6% | 26.4% | 7.9% | 11.8% | <0.01% |
| Mar 2026 | 36.2% | 19.8% | 24.2% | 10.8% | 8.9% | <0.01% |
| Apr 2026 | 38.5% | 21.1% | 21.1% | 11.6% | 7.7% | 0.01% |
| May 2026 | 37.6% | 20.6% | 25.1% | 9.2% | 7.5% | <0.01% |
| Jun 2026 | 41.3% | 22.6% | 22.6% | 6.8% | 6.8% | 0.01% |
| Jul 2026 | 39.3% | 21.5% | 26.3% | 6.5% | 6.5% | 0.01% |
| Aug 2026 | 34.1% | 22.7% | 22.7% | 10.2% | 10.2% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Barbour and Patagonia comparison changed over the last 12 months?
3 findings
- Patagonia was ahead of Barbour in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barbour’s estimated Share of Search among jackets worldwide moved from 13.2% to 10.2%, and its estimated monthly branded searches moved from 1.8M to 823K.
- Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among jackets worldwide moved from 29.6% to 34.1%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
How each brand is measured
Brandwave collects information about searches that people make online using Barbour’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.