How popular isBarbour in search?
In August 2026, there were an estimated 823K branded searches for Barbour worldwide which is down 55% over the last 11 months. Barbour holds 10.2% estimated Share of Search among jackets worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Patagonia34.1%
Arc'teryx22.7%
The North Face22.7%- Barbour10.2%
- Canada Goose10.2%
Columbia0.01%
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Which jackets compete with Barbour?
Share of Search by month for Patagonia, Arc'teryx, The North Face, Barbour, Canada Goose. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia | Arc'teryx | The North Face | Barbour | Canada Goose | Columbia |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 19.8% | 24.2% | 13.2% | 13.2% | <0.01% |
| Nov 2025 | 25.9% | 21.2% | 25.9% | 9.5% | 17.4% | <0.01% |
| Dec 2025 | 24.3% | 24.3% | 24.3% | 10.9% | 16.3% | <0.01% |
| Jan 2026 | 27.3% | 22.3% | 27.3% | 8.1% | 14.9% | <0.01% |
| Feb 2026 | 32.3% | 21.6% | 26.4% | 7.9% | 11.8% | <0.01% |
| Mar 2026 | 36.2% | 19.8% | 24.2% | 10.8% | 8.9% | <0.01% |
| Apr 2026 | 38.5% | 21.1% | 21.1% | 11.6% | 7.7% | 0.01% |
| May 2026 | 37.6% | 20.6% | 25.1% | 9.2% | 7.5% | <0.01% |
| Jun 2026 | 41.3% | 22.6% | 22.6% | 6.8% | 6.8% | 0.01% |
| Jul 2026 | 39.3% | 21.5% | 26.3% | 6.5% | 6.5% | 0.01% |
| Aug 2026 | 34.1% | 22.7% | 22.7% | 10.2% | 10.2% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.1% | 2.7M | 0% | -5.3 points | |
| 2, moved from 3rd to 2nd | 22.7% | 1.8M | +22% | +1.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.7% | 1.8M | 0% | -3.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.2% | 823K | +82.9% | +3.8 points | |
| 5, held 5th | 10.2% | 823K | +82.9% | +3.8 points | |
| 6, held 6th | 0.01% | 880 | 0% | 0 points |
34.1%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -5.3 points.
22.7%
Moved from 3rd to 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +1.2 points.
22.7%
Moved from 2nd to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -3.5 points.
4.Barbour
10.2%
Held 4th. 823K estimated branded searches, +82.9% vs prior month. Share +3.8 points.
10.2%
Held 5th. 823K estimated branded searches, +82.9% vs prior month. Share +3.8 points.
6.
Columbia0.01%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Barbour and its closest rivals
How has branded search demand for Barbour changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Barbour worldwide fell from 1.8M to 823K.
- Across the 11 months ending August 2026, Barbour’s estimated Share of Search among jackets worldwide decreased from 13.2% to 10.2%.
- Across the 11 months ending August 2026, Barbour’s estimated Share of Search among jackets worldwide peaked at 13.2% in October 2025 and was lowest at 6.5% in July 2026.
How did search popularity change for jackets worldwide in August 2026?
6 changes
In August 2026, Arc'teryx overtook The North Face to rank 2nd among jackets worldwide, at 22.7%.
In August 2026, Barbour gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%.
In August 2026, Canada Goose gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%.
In August 2026, Patagonia lost estimated Share of Search among jackets worldwide, from 39.3% to 34.1%.
In August 2026, The North Face lost estimated Share of Search among jackets worldwide, from 26.3% to 22.7%.
Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.
Where does Barbour compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Jackets | 4th of 6 | 10.2% | Shown above |
| Coats | 2nd of 6 | 19.7% | Show ranking |
How is Barbour measured?
Brandwave collects information about searches that people make online using Barbour’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- barbour
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Is Barbour your brand?
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