How popular isBarbour in search?
In September 2026, there were an estimated 1.2M branded searches for Barbour worldwide which is down 33.3% over the last 12 months. Barbour holds 21.9% estimated Share of Search among waterproof jacket brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Patagonia49.2%
Barbour21.9%Helly Hansen9.9%
Carhartt8.1%Rab6.6%
Columbia4.4%
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Which waterproof jacket brands compete with Barbour?
Share of Search by month for Patagonia, Barbour, Helly Hansen, Carhartt, Rab, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia | Barbour | Helly Hansen | Carhartt | Rab | Columbia |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 22.2% | 10% | 10% | 3.7% | 4.4% |
| Nov 2025 | 46.9% | 17.2% | 11.4% | 14.1% | 3.4% | 7% |
| Dec 2025 | 43.4% | 19.4% | 10.6% | 15.9% | 3.2% | 7.4% |
| Jan 2026 | 51.3% | 15.3% | 12.6% | 10.3% | 4.6% | 5.8% |
| Feb 2026 | 56.2% | 13.8% | 11.3% | 7.5% | 6.2% | 5% |
| Mar 2026 | 59.6% | 17.8% | 8% | 5.4% | 5.4% | 3.9% |
| Apr 2026 | 59.1% | 17.8% | 7.9% | 4.3% | 6.5% | 4.3% |
| May 2026 | 60.7% | 14.9% | 10% | 3.7% | 6.7% | 4.1% |
| Jun 2026 | 65.3% | 10.7% | 8.8% | 3.9% | 7.2% | 4.1% |
| Jul 2026 | 64.3% | 10.6% | 8.6% | 3.9% | 8.6% | 4% |
| Aug 2026 | 56.7% | 17% | 9.3% | 5.1% | 7.6% | 4.3% |
| Sep 2026 | 49.2% | 21.9% | 9.9% | 8.1% | 6.6% | 4.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.2% | 2.7M | 0% | -7.5 points | |
| 2, held 2nd | 21.9% | 1.2M | +48.2% | +4.9 points | |
| 3, held 3rd | 9.9% | 550K | +22.2% | +0.6 points | |
| 4, moved from 5th to 4th | 8.1% | 450K | +82.9% | +3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.6% | 368K | 0% | -1 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.4% | 245K | +17.2% | +0.1 points |
49.2%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -7.5 points.
2.
Barbour21.9%
Held 2nd. 1.2M estimated branded searches, +48.2% vs prior month. Share +4.9 points.
9.9%
Held 3rd. 550K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
4.
Carhartt8.1%
Moved from 5th to 4th. 450K estimated branded searches, +82.9% vs prior month. Share +3 points.
5.
6.6%
Moved from 4th to 5th. 368K estimated branded searches, 0% vs prior month. Share -1 points.
6.
Columbia4.4%
Held 6th. 245K estimated branded searches, +17.2% vs prior month. Share +0.1 points.
Compare search popularity between Barbour and its closest rivals
Every comparison with Barbour
15 comparisons
- Arc'teryx vs Barbour
- Barbour vs Burberry
- Barbour vs Harley-Davidson
- Barbour vs Patagonia
- Barbour vs The North Face
- Barbour vs Canada Goose
- Barbour vs Moncler
- Barbour vs Helly Hansen
- Barbour vs Billabong
- Barbour vs Carhartt
- Barbour vs Rab
- Barbour vs Columbia
- Barbour vs Belstaff
- Barbour vs Mackage
- Barbour vs Woolrich
How has branded search demand for Barbour changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Barbour worldwide fell from 1.8M to 1.2M.
- Across the 12 months ending September 2026, Barbour’s estimated Share of Search among waterproof jacket brands worldwide peaked at 22.2% in October 2025 and was lowest at 10.6% in July 2026.
How did search popularity change for waterproof jacket brands worldwide in September 2026?
6 changes
In September 2026, Carhartt overtook Rab to rank 4th among waterproof jacket brands worldwide, with 8.1% estimated Share of Search.
In September 2026, Barbour gained estimated Share of Search among waterproof jacket brands worldwide, from 17% to 21.9%.
In September 2026, Helly Hansen gained estimated Share of Search among waterproof jacket brands worldwide, from 9.3% to 9.9%.
In September 2026, Patagonia lost estimated Share of Search among waterproof jacket brands worldwide, from 56.7% to 49.2%.
In September 2026, Rab lost estimated Share of Search among waterproof jacket brands worldwide, from 7.6% to 6.6%.
Estimated monthly branded searches for Columbia worldwide fell 33.1% over 12 measured months, from 366K to 245K in September 2026.
Where does Barbour compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Jackets | 4th of 6 | 10.6% | Show ranking |
| Waterproof jacket brands | 2nd of 6 | 21.9% | Shown above |
| Coats | 2nd of 6 | 22.1% | Show ranking |
| Biker jacket brands | 2nd of 3 | 30% | Show ranking |
| Bucket hat brands | 1st of 3 | 57.5% | Show ranking |
How is Barbour measured?
Brandwave collects information about searches that people make online using Barbour’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- barbour
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