Brandwave

Barbour vs Vanson Leathers:Which is more popular?

In September 2026, Barbour had more branded searches than Vanson Leathers among biker jacket brands worldwide. Barbour had about 1.2 million branded searches, while Vanson Leathers had 30,000. Barbour made up 26.6% of all biker jacket brand searches we track, and Vanson Leathers accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about biker jacket brands, Vanson Leathers appeared in three of the five answers and Barbour in none.

Among biker jacket brands worldwide in September 2026

Who do people search for more?

Barbour, about 41 searches for every 1 for Vanson Leathers

Barbour 1.2M searchesVanson Leathers 30K searches

Who does AI mention more?

Vanson Leathers, mentioned in 3 of 5 answers, Barbour in 0

Vanson Leathers in 3 of 5Barbour in 0 of 5

Who does AI recommend more?

Vanson Leathers, the only one of the two named

Vanson Leathers first in 3Barbour never named

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Top biker jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vanson Leathers was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Barbour did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schott1st
  2. AllSaints2nd
  3. Vanson Leathers3rd
  4. Belstaff4th
  5. Harley-Davidson5th
  6. Dainese6th
  7. Barbour–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schott5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AllSaints4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Belstaff3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vanson Leathers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dainese2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harley-Davidson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barbour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about biker jacket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Barbour or Vanson Leathers more popular in search?

This chart shows how often people search Google for Barbour and Vanson Leathers by name. Each line represents a brand's share of searches for all seven biker jacket brands we track, month by month, from English-language searches worldwide.

Barbour and Vanson Leathers among biker jacket brands worldwide, by month

Share of searches by month for Barbour, Vanson Leathers. The figures are in the table below the chart.

View monthly share of searches table
MonthHarley-DavidsonBarbourAllSaintsDaineseBelstaffSchottVanson Leathers
Oct 202555.8%30.5%5%2.7%2.7%2.7%0.42%
Nov 202549.5%33.1%6.6%3%3.6%3.6%0.55%
Dec 202550.7%33.9%5.6%2.5%3.7%3.1%0.56%
Jan 202658.3%26%5.2%3.5%2.9%3.5%0.53%
Feb 202666%19.8%4.8%3.3%2.7%2.7%0.71%
Mar 202666.9%20%4.9%3.3%2.2%2.2%0.59%
Apr 202670%17.2%5.1%3.4%1.9%1.9%0.42%
May 202672.2%14.5%5.3%3.6%2%2%0.52%
Jun 202676.7%10.3%5.6%3.1%2.1%1.7%0.45%
Jul 202673.6%12.1%6.6%3.6%1.6%2%0.43%
Aug 202670.8%17.4%5.2%2.9%1.6%1.6%0.62%
Sep 202659.7%26.6%5.4%2.9%2.4%2.4%0.65%

How has the Barbour and Vanson Leathers comparison changed over the last 12 months?

3 findings
  • Barbour was ahead of Vanson Leathers in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Barbour’s share of searches among biker jacket brands worldwide moved from 30.5% to 26.6%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
  • Across the 12 months ending September 2026, Vanson Leathers’ share of searches among biker jacket brands worldwide moved from 0.42% to 0.65%, and its estimated monthly branded searches moved from 25.1K to 30K.

How did search popularity change for biker jacket brands worldwide in September 2026?

2 changes

  1. In September 2026, Barbour gained share of searches among biker jacket brands worldwide, from 17.4% to 26.6%.

  2. Estimated monthly branded searches for Vanson Leathers worldwide rose 19.5% over 12 measured months, from 25.1K to 30K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Barbour’s and Vanson Leathers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barbour

1 branded search term

  • barbour

Vanson Leathers

2 branded search terms

  • vanson jacket
  • vanson leathers

How the Brand Demand Index is measured

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