How popular isVanson Leathers?
In September 2026, people searched for Vanson Leathers by name about 30,000 times worldwide, a 19.5% increase from the previous year. These searches made up 0.65% of all global biker jacket brand searches, placing Vanson Leathers seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about biker jacket brands, Vanson Leathers appeared in three of the five answers and was the third most recommended of the seven.
Vanson Leathers is the seventh most searched of 7 competitors and the third most recommended in AI answers.
Harley-DavidsonShare of searches 59.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
BarbourShare of searches 26.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AllSaintsShare of searches 5.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
DaineseShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Vanson LeathersShare of searches 0.65%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top biker jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vanson Leathers was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vanson Leathers is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Schott1st- AllSaints2nd
- Vanson Leathers3rd
Belstaff4th- Harley-Davidson5th
- Dainese6th
- Barbour–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schott5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AllSaints4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Belstaff3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vanson Leathers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dainese2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Harley-Davidson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Barbour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about biker jacket brands
5 answers
Asked ChatGPT
“Which biker jacket brand should I buy?”
Asked ChatGPT
“What are the best biker jacket brands?”
Asked ChatGPT
“What's the best biker jacket brand for classic leather style?”
Searched Google, AI Overview
“leather biker jacket”
Searched Google, AI Overview
“mens biker jacket”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which biker jacket brands compete with Vanson Leathers?
Share of searches by month for Harley-Davidson, Barbour, AllSaints, Dainese, Belstaff, Schott, Vanson Leathers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | Barbour | AllSaints | Dainese | Belstaff | Schott | Vanson Leathers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 30.5% | 5% | 2.7% | 2.7% | 2.7% | 0.42% |
| Nov 2025 | 49.5% | 33.1% | 6.6% | 3% | 3.6% | 3.6% | 0.55% |
| Dec 2025 | 50.7% | 33.9% | 5.6% | 2.5% | 3.7% | 3.1% | 0.56% |
| Jan 2026 | 58.3% | 26% | 5.2% | 3.5% | 2.9% | 3.5% | 0.53% |
| Feb 2026 | 66% | 19.8% | 4.8% | 3.3% | 2.7% | 2.7% | 0.71% |
| Mar 2026 | 66.9% | 20% | 4.9% | 3.3% | 2.2% | 2.2% | 0.59% |
| Apr 2026 | 70% | 17.2% | 5.1% | 3.4% | 1.9% | 1.9% | 0.42% |
| May 2026 | 72.2% | 14.5% | 5.3% | 3.6% | 2% | 2% | 0.52% |
| Jun 2026 | 76.7% | 10.3% | 5.6% | 3.1% | 2.1% | 1.7% | 0.45% |
| Jul 2026 | 73.6% | 12.1% | 6.6% | 3.6% | 1.6% | 2% | 0.43% |
| Aug 2026 | 70.8% | 17.4% | 5.2% | 2.9% | 1.6% | 1.6% | 0.62% |
| Sep 2026 | 59.7% | 26.6% | 5.4% | 2.9% | 2.4% | 2.4% | 0.65% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.7% | 2.7M | -18.2% | -11.1 points | |
| 2, held 2nd | 26.6% | 1.2M | +48.2% | +9.2 points | |
| 3, held 3rd | 5.4% | 246K | 0% | +0.2 points | |
| 4, held 4th | 2.9% | 135K | 0% | +0.1 points | |
| 5, held 5th | 2.4% | 110K | +48.6% | +0.8 points | |
| 6, held 6th | 2.4% | 110K | +48.6% | +0.8 points | |
| 7, held 7th | 0.65% | 30K | +1.7% | 0 points |
59.7%
Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -11.1 points.
2.
Barbour26.6%
Held 2nd. 1.2M estimated branded searches, +48.2% vs prior month. Share +9.2 points.
5.4%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Dainese2.9%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Belstaff2.4%
Held 5th. 110K estimated branded searches, +48.6% vs prior month. Share +0.8 points.
6.
Schott2.4%
Held 6th. 110K estimated branded searches, +48.6% vs prior month. Share +0.8 points.
0.65%
Held 7th. 30K estimated branded searches, +1.7% vs prior month. Share 0 points.
Compare popularity between Vanson Leathers and its closest rivals
Every comparison with Vanson Leathers
11 comparisons
- Saint Laurent vs Vanson Leathers
- Thursday Boot Company vs Vanson Leathers
- AllSaints vs Vanson Leathers
- Barbour vs Vanson Leathers
- Belstaff vs Vanson Leathers
- Dainese vs Vanson Leathers
- Harley-Davidson vs Vanson Leathers
- Schott vs Vanson Leathers
- Acne Studios vs Vanson Leathers
- Buffalo Jackson Trading Co vs Vanson Leathers
- The Jacket Maker vs Vanson Leathers
How has branded search demand for Vanson Leathers changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vanson Leathers worldwide rose from 25.1K to 30K.
- Across the 12 months ending September 2026, Vanson Leathers’ share of searches among biker jacket brands worldwide held steady, from 0.42% to 0.65%.
How did search popularity change for biker jacket brands worldwide in September 2026?
6 changes
In September 2026, Barbour gained share of searches among biker jacket brands worldwide, from 17.4% to 26.6%.
In September 2026, Belstaff gained share of searches among biker jacket brands worldwide, from 1.6% to 2.4%.
In September 2026, Schott gained share of searches among biker jacket brands worldwide, from 1.6% to 2.4%.
In September 2026, Harley-Davidson lost share of searches among biker jacket brands worldwide, from 70.8% to 59.7%.
Estimated monthly branded searches for Vanson Leathers worldwide rose 19.5% over 12 measured months, from 25.1K to 30K in September 2026.
Estimated monthly branded searches for AllSaints worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
How are Vanson Leathers’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Vanson Leathers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- vanson jacket
- vanson leathers
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Where does Vanson Leathers compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Biker jacket brands | 7th of 7 | 0.65% | Shown above |
| Leather jacket brands | 6th of 9 | 1.9% | Show ranking |
Is Vanson Leathers your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.