Schott vs Vanson Leathers:Which is searched more?
In September 2026, Schott had more branded searches than Vanson Leathers among biker jacket brands worldwide. Schott had about 110,000 branded searches, while Vanson Leathers had 30,000. Schott made up 2.4% of all biker jacket brand searches we track, and Vanson Leathers accounted for 0.65%. These are worldwide searches for English-language branded terms.
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Is Schott or Vanson Leathers more popular in search?
Compare the biker jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Schott, Vanson Leathers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | Barbour | AllSaints | Dainese | Belstaff | Schott | Vanson Leathers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 30.5% | 5% | 2.7% | 2.7% | 2.7% | 0.42% |
| Nov 2025 | 49.5% | 33.1% | 6.6% | 3% | 3.6% | 3.6% | 0.55% |
| Dec 2025 | 50.7% | 33.9% | 5.6% | 2.5% | 3.7% | 3.1% | 0.56% |
| Jan 2026 | 58.3% | 26% | 5.2% | 3.5% | 2.9% | 3.5% | 0.53% |
| Feb 2026 | 66% | 19.8% | 4.8% | 3.3% | 2.7% | 2.7% | 0.71% |
| Mar 2026 | 66.9% | 20% | 4.9% | 3.3% | 2.2% | 2.2% | 0.59% |
| Apr 2026 | 70% | 17.2% | 5.1% | 3.4% | 1.9% | 1.9% | 0.42% |
| May 2026 | 72.2% | 14.5% | 5.3% | 3.6% | 2% | 2% | 0.52% |
| Jun 2026 | 76.7% | 10.3% | 5.6% | 3.1% | 2.1% | 1.7% | 0.45% |
| Jul 2026 | 73.6% | 12.1% | 6.6% | 3.6% | 1.6% | 2% | 0.43% |
| Aug 2026 | 70.8% | 17.4% | 5.2% | 2.9% | 1.6% | 1.6% | 0.62% |
| Sep 2026 | 59.7% | 26.6% | 5.4% | 2.9% | 2.4% | 2.4% | 0.65% |
How has the Schott and Vanson Leathers comparison changed over the last 12 months?
3 findings
- Schott was ahead of Vanson Leathers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Schott’s share of searches among biker jacket brands worldwide moved from 2.7% to 2.4%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 12 months ending September 2026, Vanson Leathers’ share of searches among biker jacket brands worldwide moved from 0.42% to 0.65%, and its estimated monthly branded searches moved from 25.1K to 30K.
How did search popularity change for biker jacket brands worldwide in September 2026?
2 changes
In September 2026, Schott gained share of searches among biker jacket brands worldwide, from 1.6% to 2.4%.
Estimated monthly branded searches for Vanson Leathers worldwide rose 19.5% over 12 measured months, from 25.1K to 30K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Schott’s and Vanson Leathers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Schott
1 branded search term
- schott
Vanson Leathers
2 branded search terms
- vanson jacket
- vanson leathers
Other head-to-heads among biker jacket brands
Harley-Davidson vs Barbour: compare search popularity
Harley-Davidson vs AllSaints: compare search popularity
Harley-Davidson vs Dainese: compare search popularity
Harley-Davidson vs Belstaff: compare search popularity- Barbour vs AllSaints: compare search popularity
- Barbour vs Dainese: compare search popularity
Put your own brand in this comparison
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