Brandwave

Leather jacket brands:Which brands are most popular in search?

In August 2026, AllSaints was the most searched among leather jacket brands worldwide, with an estimated 246K branded searches and 61.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AllSaints61.9%
  2. Belstaff18.6%
  3. Schott18.6%
  4. Saint Laurent0.91%
  5. Acne Studios—

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Share of SearchLeaderboard

Compare the leather jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among leather jacket brands worldwide, by month

Share of Search by month for AllSaints, Belstaff, Schott. The figures are in the table below the chart.

View monthly share of search table
MonthAllSaintsBelstaffSchottSaint LaurentAcne Studios
Oct 202547.4%26%26%0.57%—
Nov 202547.5%25.9%25.9%0.7%—
Dec 202544.8%29.9%24.5%0.8%—
Jan 202644.5%24.4%29.9%1.2%—
Feb 202647.3%25.9%25.9%0.85%—
Mar 202652.2%23.3%23.3%1.1%—
Apr 202657%21%21%1%—
May 202657%21%21%1%—
Jun 202659.4%21.9%17.9%0.87%—
Jul 202664%15.8%19.3%0.94%—
Aug 202661.9%18.6%18.6%0.91%—
Sep 2026—————

This month’s ranking, August 2026

  1. 1.AllSaints

    61.9%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Belstaff

    18.6%

    Moved from 3rd to 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +2.9 points.

  3. 3.Schott

    18.6%

    Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Saint Laurent

    0.91%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. —.Acne Studios

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among leather jacket brands worldwide?

In August 2026, AllSaints was the most searched among leather jacket brands worldwide, with an estimated 246K branded searches and 61.9% estimated Share of Search within this set. Belstaff is in 2nd place, 43.3 percentage points behind at 18.6% Share of Search.

Global leather jacket brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
AllSaints47.4% → 61.9%64%Jul 202644.5%Jan 20261st
Belstaff26% → 18.6%29.9%Dec 202515.8%Jul 20262nd
Schott26% → 18.6%29.9%Jan 202617.9%Jun 20263rd
Saint Laurent0.57% → 0.91%1.2%Jan 20260.57%Oct 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, AllSaints’ estimated Share of Search among leather jacket brands worldwide increased from 47.4% to 61.9%.
  • Across the 11 months ending August 2026, Belstaff’s estimated Share of Search among leather jacket brands worldwide decreased from 26% to 18.6%.
  • Across the 11 months ending August 2026, Schott’s estimated Share of Search among leather jacket brands worldwide decreased from 26% to 18.6%.
  • Across the 11 months ending August 2026, AllSaints’ estimated Share of Search among leather jacket brands worldwide peaked at 64% in July 2026 and was lowest at 44.5% in January 2026.
  • Across the 11 months ending August 2026, Belstaff’s estimated Share of Search among leather jacket brands worldwide peaked at 29.9% in December 2025 and was lowest at 15.8% in July 2026.
  • Across the 11 months ending August 2026, Schott’s estimated Share of Search among leather jacket brands worldwide peaked at 29.9% in January 2026 and was lowest at 17.9% in June 2026.
  • Across the 11 months ending August 2026, Saint Laurent and Acne Studios held steady: their estimated Share of Search among leather jacket brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for leather jacket brands worldwide in August 2026?

  1. In August 2026, Belstaff overtook Schott to rank 2nd among leather jacket brands worldwide, at 18.6%.

  2. In August 2026, AllSaints lost estimated Share of Search among leather jacket brands worldwide, from 64% to 61.9%.

  3. In August 2026, Schott lost estimated Share of Search among leather jacket brands worldwide, from 19.3% to 18.6%.

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