How popular isAllSaints in search?
In August 2026, there were an estimated 246K branded searches for AllSaints worldwide which is down 18.3% over the last 11 months. AllSaints holds 17.6% estimated Share of Search among leather jacket brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Saint Laurent71.8%
AllSaints17.6%
Belstaff5.3%
Schott5.3%
Acne Studios—
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Which leather jacket brands compete with AllSaints?
Share of Search by month for Saint Laurent, AllSaints, Belstaff, Schott. The figures are in the table below the chart.
View monthly share of search table
| Month | Saint Laurent | AllSaints | Belstaff | Schott | Acne Studios |
|---|---|---|---|---|---|
| Oct 2025 | 61.4% | 18.4% | 10.1% | 10.1% | — |
| Nov 2025 | 56.6% | 20.7% | 11.3% | 11.3% | — |
| Dec 2025 | 64.8% | 15.9% | 10.6% | 8.7% | — |
| Jan 2026 | 64.8% | 15.8% | 8.7% | 10.6% | — |
| Feb 2026 | 66.3% | 16.1% | 8.8% | 8.8% | — |
| Mar 2026 | 68.3% | 16.7% | 7.5% | 7.5% | — |
| Apr 2026 | 70.2% | 17.2% | 6.3% | 6.3% | — |
| May 2026 | 70.2% | 17.2% | 6.3% | 6.3% | — |
| Jun 2026 | 66.8% | 19.9% | 7.3% | 6% | — |
| Jul 2026 | 72.5% | 17.8% | 4.4% | 5.3% | — |
| Aug 2026 | 71.8% | 17.6% | 5.3% | 5.3% | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.8% | 1M | 0% | -0.7 points | |
| 2, held 2nd | 17.6% | 246K | 0% | -0.2 points | |
| 3, moved from 4th to 3rd | 5.3% | 74K | +22.3% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.3% | 74K | 0% | -0.1 pointsmoved from 3rd to 4th | |
| —, not measured this month | — | — | — | — |
71.8%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.7 points.
17.6%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.
Belstaff5.3%
Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.9 points.
4.
Schott5.3%
Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between AllSaints and its closest rivals
Every comparison with AllSaints
3 comparisons
How has branded search demand for AllSaints changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for AllSaints worldwide fell from 301K to 246K.
- Across the 11 months ending August 2026, AllSaints’ estimated Share of Search among leather jacket brands worldwide decreased from 18.4% to 17.6%.
- Across the 11 months ending August 2026, AllSaints’ estimated Share of Search among leather jacket brands worldwide peaked at 20.7% in November 2025 and was lowest at 15.8% in January 2026.
How did search popularity change for leather jacket brands worldwide in August 2026?
4 changes
In August 2026, Belstaff overtook Schott to rank 3rd among leather jacket brands worldwide, at 5.3%.
In August 2026, Saint Laurent lost estimated Share of Search among leather jacket brands worldwide, from 72.5% to 71.8%.
Schott’s estimated Share of Search among leather jacket brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.3% in August 2026.
Estimated monthly branded searches for AllSaints worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
How is AllSaints measured?
Brandwave collects information about searches that people make online using AllSaints’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- allsaints
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