AllSaints vs Schott:Which is more popular by branded search?
In August 2026, AllSaints had more branded searches than Schott among leather jacket brands worldwide. AllSaints was estimated to have 246K branded searches compared to Schott’s 74K, and held a 61.9% Share of Search versus Schott’s 18.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AllSaints or Schott?
Compare the leather jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AllSaints, Schott. The figures are in the table below the chart.
View monthly share of search table
| Month | AllSaints | Belstaff | Schott | Saint Laurent | Acne Studios |
|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 26% | 26% | 0.57% | — |
| Nov 2025 | 47.5% | 25.9% | 25.9% | 0.7% | — |
| Dec 2025 | 44.8% | 29.9% | 24.5% | 0.8% | — |
| Jan 2026 | 44.5% | 24.4% | 29.9% | 1.2% | — |
| Feb 2026 | 47.3% | 25.9% | 25.9% | 0.85% | — |
| Mar 2026 | 52.2% | 23.3% | 23.3% | 1.1% | — |
| Apr 2026 | 57% | 21% | 21% | 1% | — |
| May 2026 | 57% | 21% | 21% | 1% | — |
| Jun 2026 | 59.4% | 21.9% | 17.9% | 0.87% | — |
| Jul 2026 | 64% | 15.8% | 19.3% | 0.94% | — |
| Aug 2026 | 61.9% | 18.6% | 18.6% | 0.91% | — |
| Sep 2026 | — | — | — | — | — |
How has the AllSaints and Schott comparison changed over the last 12 months?
3 findings
- AllSaints was ahead of Schott in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AllSaints’ estimated Share of Search among leather jacket brands worldwide moved from 47.4% to 61.9%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Schott’s estimated Share of Search among leather jacket brands worldwide moved from 26% to 18.6%, and its estimated monthly branded searches moved from 165K to 74K.
How did search popularity change for leather jacket brands worldwide in August 2026?
3 changes
In August 2026, Belstaff overtook Schott to rank 2nd among leather jacket brands worldwide, at 18.6%.
In August 2026, AllSaints lost estimated Share of Search among leather jacket brands worldwide, from 64% to 61.9%.
In August 2026, Schott lost estimated Share of Search among leather jacket brands worldwide, from 19.3% to 18.6%.
How each brand is measured
Brandwave collects information about searches that people make online using AllSaints’ and Schott’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.