AllSaints vs Thursday Boot Company:Which is searched more?
In September 2026, AllSaints had more branded searches than Thursday Boot Company among leather jacket brands worldwide. AllSaints had about 246,000 branded searches, while Thursday Boot Company had 90,500. AllSaints made up 15.2% of all leather jacket brand searches we track, and Thursday Boot Company accounted for 5.6%. These are worldwide searches for English-language branded terms.
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Is AllSaints or Thursday Boot Company more popular in search?
Compare the leather jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for AllSaints, Thursday Boot Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | Saint Laurent | AllSaints | Belstaff | Schott | Thursday Boot Company | Vanson Leathers | Acne Studios | Buffalo Jackson Trading Co | The Jacket Maker |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 17% | 9.3% | 9.3% | 5.1% | 1.4% | 0.68% | 0.37% | 0.46% |
| Nov 2025 | 51.4% | 18.9% | 10.3% | 10.3% | 5.7% | 1.6% | 0.76% | 0.51% | 0.51% |
| Dec 2025 | 58.4% | 14.4% | 9.6% | 7.9% | 6.5% | 1.4% | 0.87% | 0.58% | 0.39% |
| Jan 2026 | 58.5% | 14.4% | 7.9% | 9.6% | 6.4% | 1.5% | 0.87% | 0.47% | 0.39% |
| Feb 2026 | 60.1% | 14.7% | 8% | 8% | 5.4% | 2.2% | 0.88% | 0.39% | 0.32% |
| Mar 2026 | 63.3% | 15.6% | 7% | 7% | 3.8% | 1.9% | 0.94% | 0.28% | 0.34% |
| Apr 2026 | 65.3% | 16.1% | 5.9% | 5.9% | 3.9% | 1.3% | 0.97% | 0.29% | 0.35% |
| May 2026 | 65.1% | 16% | 5.9% | 5.9% | 3.9% | 1.6% | 0.96% | 0.29% | 0.29% |
| Jun 2026 | 62.6% | 18.7% | 6.9% | 5.6% | 3.1% | 1.5% | 0.92% | 0.27% | 0.33% |
| Jul 2026 | 68.5% | 16.9% | 4.1% | 5.1% | 2.8% | 1.1% | 1% | 0.25% | 0.3% |
| Aug 2026 | 66.3% | 16.3% | 4.9% | 4.9% | 4% | 2% | 0.98% | 0.36% | 0.29% |
| Sep 2026 | 61.9% | 15.2% | 6.8% | 6.8% | 5.6% | 1.9% | 1.1% | 0.33% | 0.33% |
How has the AllSaints and Thursday Boot Company comparison changed over the last 12 months?
3 findings
- AllSaints was ahead of Thursday Boot Company in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AllSaints’ share of searches among leather jacket brands worldwide moved from 17% to 15.2%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among leather jacket brands worldwide moved from 5.1% to 5.6%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for leather jacket brands worldwide in September 2026?
2 changes
In September 2026, Thursday Boot Company gained share of searches among leather jacket brands worldwide, from 4% to 5.6%.
In September 2026, AllSaints lost share of searches among leather jacket brands worldwide, from 16.3% to 15.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AllSaints’ and Thursday Boot Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AllSaints
1 branded search term
- allsaints
Thursday Boot Company
2 branded search terms
- thursday boot
- thursday boot company
Other head-to-heads among leather jacket brands
Saint Laurent vs AllSaints: compare search popularity
Saint Laurent vs Belstaff: compare search popularity
Saint Laurent vs Schott: compare search popularity- Saint Laurent vs Thursday Boot Company: compare search popularity
- AllSaints vs Belstaff: compare search popularity
- AllSaints vs Schott: compare search popularity
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