Brandwave

How popular isThursday Boot Company?

In September 2026, people searched for Thursday Boot Company by name about 392,000 times worldwide, a 14.6% decrease from the previous year. These searches made up 5.6% of all global leather jacket brand searches, placing Thursday Boot Company fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about leather jacket brands, Thursday Boot Company appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Thursday Boot Company is the fifth most searched of 9 competitors and the third most recommended in AI answers.

  1. Saint LaurentShare of searches 61.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. AllSaintsShare of searches 15.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. BelstaffShare of searches 6.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. SchottShare of searches 6.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Thursday Boot CompanyShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top leather jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thursday Boot Company was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Thursday Boot Company is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schott1st
  2. AllSaints2nd
  3. Thursday Boot Company3rd
  4. Saint Laurent4th
  5. Vanson Leathers5th
  6. Buffalo Jackson Trading Co6th
  7. The Jacket Maker7th
  8. Belstaff8th
  9. Acne Studios–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AllSaints5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schott5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saint Laurent4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thursday Boot Company3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanson Leathers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buffalo Jackson Trading Co2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Jacket Maker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Belstaff1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acne Studios0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about leather jacket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which leather jacket brands compete with Thursday Boot Company?

Thursday Boot Company against leather jacket brands worldwide, by month

Share of searches by month for Saint Laurent, AllSaints, Belstaff, Schott, Thursday Boot Company. The figures are in the table below the chart.

View monthly share of searches table
MonthSaint LaurentAllSaintsBelstaffSchottThursday Boot CompanyVanson LeathersAcne StudiosBuffalo Jackson Trading CoThe Jacket Maker
Oct 202556.4%17%9.3%9.3%5.1%1.4%0.68%0.37%0.46%
Nov 202551.4%18.9%10.3%10.3%5.7%1.6%0.76%0.51%0.51%
Dec 202558.4%14.4%9.6%7.9%6.5%1.4%0.87%0.58%0.39%
Jan 202658.5%14.4%7.9%9.6%6.4%1.5%0.87%0.47%0.39%
Feb 202660.1%14.7%8%8%5.4%2.2%0.88%0.39%0.32%
Mar 202663.3%15.6%7%7%3.8%1.9%0.94%0.28%0.34%
Apr 202665.3%16.1%5.9%5.9%3.9%1.3%0.97%0.29%0.35%
May 202665.1%16%5.9%5.9%3.9%1.6%0.96%0.29%0.29%
Jun 202662.6%18.7%6.9%5.6%3.1%1.5%0.92%0.27%0.33%
Jul 202668.5%16.9%4.1%5.1%2.8%1.1%1%0.25%0.3%
Aug 202666.3%16.3%4.9%4.9%4%2%0.98%0.36%0.29%
Sep 202661.9%15.2%6.8%6.8%5.6%1.9%1.1%0.33%0.33%

  1. 1.Saint Laurent

    61.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -4.4 points.

  2. 2.AllSaints

    15.2%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Belstaff

    6.8%

    Held 3rd. 110K estimated branded searches, +48.6% vs prior month. Share +1.9 points.

  4. 4.Schott

    6.8%

    Held 4th. 110K estimated branded searches, +48.6% vs prior month. Share +1.9 points.

  5. 5.Thursday Boot Company

    5.6%

    Held 5th. 90.5K estimated branded searches, +49.6% vs prior month. Share +1.6 points.

  6. 6.Vanson Leathers

    1.9%

    Held 6th. 30K estimated branded searches, +1.7% vs prior month. Share -0.1 points.

  7. 7.Acne Studios

    1.1%

    Held 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  8. 8.Buffalo Jackson Trading Co

    0.33%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.The Jacket Maker

    0.33%

    Held 9th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare popularity between Thursday Boot Company and its closest rivals

Every comparison with Thursday Boot Company

29 comparisons

How has branded search demand for Thursday Boot Company changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Thursday Boot Company worldwide fell from 459K to 392K.
  • Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among leather jacket brands worldwide peaked at 6.5% in December 2025 and was lowest at 2.8% in July 2026.

How did search popularity change for leather jacket brands worldwide in September 2026?

6 changes

  1. In September 2026, Belstaff gained share of searches among leather jacket brands worldwide, from 4.9% to 6.8%.

  2. In September 2026, Schott gained share of searches among leather jacket brands worldwide, from 4.9% to 6.8%.

  3. In September 2026, Thursday Boot Company gained share of searches among leather jacket brands worldwide, from 4% to 5.6%.

  4. In September 2026, Saint Laurent lost share of searches among leather jacket brands worldwide, from 66.3% to 61.9%.

  5. In September 2026, AllSaints lost share of searches among leather jacket brands worldwide, from 16.3% to 15.2%.

  6. Estimated monthly branded searches for Acne Studios worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

How are Thursday Boot Company’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Thursday Boot Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thursday boot
  • thursday boot company
  • thursday boots

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How the Brand Demand Index is measured

Where does Thursday Boot Company compete?

Thursday Boot Company is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Boot brands7th of 113.1%Show ranking
Dress boots brands7th of 113.2%Show ranking
Women's boot brands8th of 102.5%Show ranking
Leather jacket brands5th of 95.6%Shown above
Waist belt brands2nd of 59.8%Show ranking
Creator with pink hair and a pink jacket

Is Thursday Boot Company your brand?

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