Brandwave

Clarks vs Thursday Boot Company:Which is more popular?

In September 2026, Clarks had more branded searches than Thursday Boot Company among dress boots brands worldwide. Clarks had about 1.5 million branded searches, while Thursday Boot Company had 392,000. Clarks made up 12.2% of all dress boots brand searches we track, and Thursday Boot Company accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about dress boots brands, Thursday Boot Company appeared in all five answers and Clarks in one. Thursday Boot Company was mentioned before Clarks in every answer.

Among dress boots brands worldwide in September 2026

Who do people search for more?

Clarks, about 4 searches for every 1 for Thursday Boot Company

Clarks 1.5M searchesThursday Boot Company 392K searches

Who does AI mention more?

Thursday Boot Company, mentioned in every answer we collected

Thursday Boot Company in 5 of 5Clarks in 1 of 5

Who does AI recommend more?

Thursday Boot Company, named ahead of Clarks in every answer

Thursday Boot Company first in 4Clarks never first

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Top dress boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thursday Boot Company appeared in all five answers. Clarks was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thursday Boot Company was listed before Clarks in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thursday Boot Company1st
  2. Allen Edmonds2nd
  3. Crockett & Jones3rd
  4. Taft4th
  5. Clarks5th
  6. UGG–
  7. Timberland–
  8. Ariat–
  9. Red Wing–
  10. Blundstone–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thursday Boot Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Allen Edmonds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crockett & Jones3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Taft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UGG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Timberland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Red Wing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about dress boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Clarks or Thursday Boot Company more popular in search?

This chart shows how often people search Google for Clarks and Thursday Boot Company by name. Each line represents a brand's share of searches for all 11 dress boots brands we track, month by month, from English-language searches worldwide.

Clarks and Thursday Boot Company among dress boots brands worldwide, by month

Share of searches by month for Clarks, Thursday Boot Company. The figures are in the table below the chart.

View monthly share of searches table
MonthUGGTimberlandClarksAriatRed WingBlundstoneThursday Boot CompanySorelAllen EdmondsCrockett & JonesTaft
Oct 202551.3%18.8%8.4%3.8%8.4%3.8%2.6%1.4%0.93%0.62%0.07%
Nov 202558.5%17.6%6.5%3.5%5.3%3.5%2.3%1.6%0.71%0.39%0.05%
Dec 202557.2%17.2%6.3%4.2%6.3%3.5%2.5%1.5%0.69%0.57%0.06%
Jan 202645.7%20.5%9.2%4.1%11.2%3.4%2.5%1.8%0.83%0.67%0.06%
Feb 202641%22.4%12.2%5.5%8.2%3.7%3.2%1.7%1.1%0.91%0.08%
Mar 202627.5%18.3%15%6.7%22.4%3%3.1%1.4%1.4%1.1%0.1%
Apr 202623.5%23.5%19.3%8.7%12.9%3.2%3.9%1.4%2.1%1.4%0.1%
May 202629.3%24%19.6%8.8%5.9%3.2%4%1.4%2.2%1.4%0.1%
Jun 202627.3%22.4%22.4%10%6.7%3%3.6%1.1%2%1.3%0.13%
Jul 202630.5%24.9%20.4%7.5%6.1%2.7%3.3%1.2%1.8%1.2%0.1%
Aug 202640%21.9%17.9%6.6%4.4%2.9%3%1.1%1.3%0.88%0.09%
Sep 202649.6%18.1%12.2%5.5%4.5%3.6%3.2%1.3%1.1%0.89%0.08%

How has the Clarks and Thursday Boot Company comparison changed over the last 12 months?

3 findings

How did search popularity change for dress boots brands worldwide in September 2026?

3 changes

  1. In September 2026, Blundstone overtook Thursday Boot Company to rank 6th among dress boots brands worldwide, with 3.6% of the searches.

  2. In September 2026, Clarks lost share of searches among dress boots brands worldwide, from 17.9% to 12.2%.

  3. Estimated monthly branded searches for Thursday Boot Company worldwide fell 14.6% over 12 measured months, from 459K to 392K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Clarks’ and Thursday Boot Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clarks

1 branded search term

  • clarks

Thursday Boot Company

3 branded search terms

  • thursday boot
  • thursday boot company
  • thursday boots

How the Brand Demand Index is measured

Other head-to-heads among dress boots brands

Creator with pink hair and a pink jacket

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