Ariat vs Thursday Boot Company:Which is more popular?
In September 2026, Ariat had more branded searches than Thursday Boot Company among boot brands worldwide. Ariat had about 673,000 branded searches, while Thursday Boot Company had 392,000. Ariat made up 5.3% of all boot brand searches we track, and Thursday Boot Company accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about boot brands, Thursday Boot Company appeared in three of the four answers and Ariat in two. Thursday Boot Company was mentioned before Ariat in three out of four answers.
Who do people search for more?
Ariat, about 72% more searches than Thursday Boot Company
Who does AI mention more?
Thursday Boot Company, mentioned in 3 of 4 answers, Ariat in 2
Who does AI recommend more?
Thursday Boot Company, named ahead of Ariat in 3 of 4 answers
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Top boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Thursday Boot Company was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Ariat was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Thursday Boot Company was listed before Ariat in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Blundstone4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Red Wing3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Thursday Boot Company3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ariat2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Danner2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dr. Martens1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
UGG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Timberland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sorel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Redback0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about boot brands
4 answers
Asked ChatGPT
“Which boot brand should I buy?”
Asked ChatGPT
“What are the best boot brands?”
Asked ChatGPT
“What's the best boot brand for everyday wear?”
Searched Google, AI Overview
“boots for work”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“comfortable boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Ariat or Thursday Boot Company more popular in search?
This chart shows how often people search Google for Ariat and Thursday Boot Company by name. Each line represents a brand's share of searches for all 11 boot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ariat, Thursday Boot Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | Timberland | Dr. Martens | Ariat | Red Wing | Blundstone | Thursday Boot Company | Sorel | Danner | Redback | Merrell |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 18.1% | 12.1% | 3.6% | 8.1% | 3.6% | 2.5% | 1.3% | 0.89% | 0.33% | 0.15% |
| Nov 2025 | 56.7% | 17.1% | 9.4% | 3.4% | 5.1% | 3.4% | 2.3% | 1.5% | 0.84% | 0.21% | 0.08% |
| Dec 2025 | 54.3% | 16.3% | 10.9% | 4% | 6% | 3.3% | 2.3% | 1.5% | 0.98% | 0.24% | 0.09% |
| Jan 2026 | 43.8% | 19.6% | 13.1% | 3.9% | 10.7% | 3.2% | 2.4% | 1.8% | 0.97% | 0.35% | 0.19% |
| Feb 2026 | 39.8% | 21.8% | 14.6% | 5.4% | 8% | 3.6% | 3.1% | 1.6% | 1.3% | 0.48% | 0.32% |
| Mar 2026 | 27.6% | 18.5% | 15.1% | 6.8% | 22.6% | 3% | 3.1% | 1.4% | 1.1% | 0.5% | 0.33% |
| Apr 2026 | 24.7% | 24.7% | 16.5% | 9.1% | 13.5% | 3.3% | 4.1% | 1.5% | 1.5% | 0.67% | 0.55% |
| May 2026 | 30.8% | 25.2% | 16.8% | 9.3% | 6.2% | 3.4% | 4.2% | 1.5% | 1.2% | 0.68% | 0.68% |
| Jun 2026 | 29.7% | 24.3% | 16.2% | 10.9% | 7.3% | 3.3% | 3.9% | 1.2% | 1.8% | 0.66% | 0.66% |
| Jul 2026 | 31.9% | 26.1% | 17.4% | 7.8% | 6.4% | 2.9% | 3.4% | 1.3% | 1.3% | 0.71% | 0.71% |
| Aug 2026 | 41.4% | 22.7% | 15.2% | 6.8% | 4.6% | 3% | 3.1% | 1.1% | 1.1% | 0.5% | 0.5% |
| Sep 2026 | 48.4% | 17.7% | 14.5% | 5.3% | 4.3% | 3.6% | 3.1% | 1.3% | 1.1% | 0.48% | 0.32% |
How has the Ariat and Thursday Boot Company comparison changed over the last 12 months?
3 findings
- Ariat was ahead of Thursday Boot Company in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ariat’s share of searches among boot brands worldwide moved from 3.6% to 5.3%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among boot brands worldwide moved from 2.5% to 3.1%, and its estimated monthly branded searches moved from 459K to 392K.
How did search popularity change for boot brands worldwide in September 2026?
3 changes
In September 2026, Blundstone overtook Thursday Boot Company to rank 6th among boot brands worldwide, with 3.6% of the searches.
In September 2026, Ariat lost share of searches among boot brands worldwide, from 6.8% to 5.3%.
Thursday Boot Company’s share of searches among boot brands worldwide has lost ground for 3 months in a row, from 3.9% to 3.1% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Ariat’s and Thursday Boot Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ariat
1 branded search term
- ariat
Thursday Boot Company
3 branded search terms
- thursday boot
- thursday boot company
- thursday boots
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