Brandwave

Taft vs Thursday Boot Company:Which is more popular?

In September 2026, Thursday Boot Company had more branded searches than Taft among dress boots brands worldwide. Thursday Boot Company had about 392,000 branded searches, while Taft had 9,500. Thursday Boot Company made up 3.2% of all dress boots brand searches we track, and Taft accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about dress boots brands, Thursday Boot Company appeared in all five answers and Taft in three. Thursday Boot Company was mentioned before Taft in every answer.

Among dress boots brands worldwide in September 2026

Who do people search for more?

Thursday Boot Company, about 41 searches for every 1 for Taft

Thursday Boot Company 392K searchesTaft 9.5K searches

Who does AI mention more?

Thursday Boot Company, mentioned in every answer we collected

Thursday Boot Company in 5 of 5Taft in 3 of 5

Who does AI recommend more?

Thursday Boot Company, named ahead of Taft in every answer

Thursday Boot Company first in 4Taft never first

Follow Taft vs Thursday Boot Company and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top dress boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thursday Boot Company appeared in all five answers. Taft was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Thursday Boot Company was listed before Taft in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thursday Boot Company1st
  2. Allen Edmonds2nd
  3. Crockett & Jones3rd
  4. Taft4th
  5. Clarks5th
  6. UGG–
  7. Timberland–
  8. Ariat–
  9. Red Wing–
  10. Blundstone–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thursday Boot Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Allen Edmonds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crockett & Jones3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Taft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UGG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Timberland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Red Wing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about dress boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Taft or Thursday Boot Company more popular in search?

This chart shows how often people search Google for Taft and Thursday Boot Company by name. Each line represents a brand's share of searches for all 11 dress boots brands we track, month by month, from English-language searches worldwide.

Taft and Thursday Boot Company among dress boots brands worldwide, by month

Share of searches by month for Thursday Boot Company, Taft. The figures are in the table below the chart.

View monthly share of searches table
MonthUGGTimberlandClarksAriatRed WingBlundstoneThursday Boot CompanySorelAllen EdmondsCrockett & JonesTaft
Oct 202551.3%18.8%8.4%3.8%8.4%3.8%2.6%1.4%0.93%0.62%0.07%
Nov 202558.5%17.6%6.5%3.5%5.3%3.5%2.3%1.6%0.71%0.39%0.05%
Dec 202557.2%17.2%6.3%4.2%6.3%3.5%2.5%1.5%0.69%0.57%0.06%
Jan 202645.7%20.5%9.2%4.1%11.2%3.4%2.5%1.8%0.83%0.67%0.06%
Feb 202641%22.4%12.2%5.5%8.2%3.7%3.2%1.7%1.1%0.91%0.08%
Mar 202627.5%18.3%15%6.7%22.4%3%3.1%1.4%1.4%1.1%0.1%
Apr 202623.5%23.5%19.3%8.7%12.9%3.2%3.9%1.4%2.1%1.4%0.1%
May 202629.3%24%19.6%8.8%5.9%3.2%4%1.4%2.2%1.4%0.1%
Jun 202627.3%22.4%22.4%10%6.7%3%3.6%1.1%2%1.3%0.13%
Jul 202630.5%24.9%20.4%7.5%6.1%2.7%3.3%1.2%1.8%1.2%0.1%
Aug 202640%21.9%17.9%6.6%4.4%2.9%3%1.1%1.3%0.88%0.09%
Sep 202649.6%18.1%12.2%5.5%4.5%3.6%3.2%1.3%1.1%0.89%0.08%

How has the Taft and Thursday Boot Company comparison changed over the last 12 months?

3 findings

How did search popularity change for dress boots brands worldwide in September 2026?

3 changes

  1. In September 2026, Blundstone overtook Thursday Boot Company to rank 6th among dress boots brands worldwide, with 3.6% of the searches.

  2. Estimated monthly branded searches for Taft worldwide fell 24% over 12 measured months, from 12.5K to 9.5K in September 2026.

  3. Estimated monthly branded searches for Thursday Boot Company worldwide fell 14.6% over 12 measured months, from 459K to 392K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Taft’s and Thursday Boot Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Taft

2 branded search terms

  • taft boots
  • taft shoes

Thursday Boot Company

3 branded search terms

  • thursday boot
  • thursday boot company
  • thursday boots

How the Brand Demand Index is measured

Other head-to-heads among dress boots brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free