Blundstone vs Thursday Boot Company:Which is more popular?
In September 2026, Blundstone had more branded searches than Thursday Boot Company among boot brands worldwide. Blundstone had about 450,000 branded searches, while Thursday Boot Company had 392,000. Blundstone made up 3.6% of all boot brand searches we track, and Thursday Boot Company accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about boot brands, Blundstone appeared in all four answers and Thursday Boot Company in three. Blundstone and Thursday Boot Company were each mentioned first in two of the four answers.
Who do people search for more?
Blundstone, about 15% more searches than Thursday Boot Company
Who does AI mention more?
Blundstone, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Blundstone vs Thursday Boot Company and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Blundstone appeared in all four answers. Thursday Boot Company was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Blundstone and Thursday Boot Company were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blundstone4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Red Wing3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Thursday Boot Company3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ariat2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Danner2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dr. Martens1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
UGG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Timberland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sorel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Redback0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about boot brands
4 answers
Asked ChatGPT
“Which boot brand should I buy?”
Asked ChatGPT
“What are the best boot brands?”
Asked ChatGPT
“What's the best boot brand for everyday wear?”
Searched Google, AI Overview
“boots for work”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“comfortable boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Blundstone or Thursday Boot Company more popular in search?
This chart shows how often people search Google for Blundstone and Thursday Boot Company by name. Each line represents a brand's share of searches for all 11 boot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Blundstone, Thursday Boot Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | Timberland | Dr. Martens | Ariat | Red Wing | Blundstone | Thursday Boot Company | Sorel | Danner | Redback | Merrell |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 18.1% | 12.1% | 3.6% | 8.1% | 3.6% | 2.5% | 1.3% | 0.89% | 0.33% | 0.15% |
| Nov 2025 | 56.7% | 17.1% | 9.4% | 3.4% | 5.1% | 3.4% | 2.3% | 1.5% | 0.84% | 0.21% | 0.08% |
| Dec 2025 | 54.3% | 16.3% | 10.9% | 4% | 6% | 3.3% | 2.3% | 1.5% | 0.98% | 0.24% | 0.09% |
| Jan 2026 | 43.8% | 19.6% | 13.1% | 3.9% | 10.7% | 3.2% | 2.4% | 1.8% | 0.97% | 0.35% | 0.19% |
| Feb 2026 | 39.8% | 21.8% | 14.6% | 5.4% | 8% | 3.6% | 3.1% | 1.6% | 1.3% | 0.48% | 0.32% |
| Mar 2026 | 27.6% | 18.5% | 15.1% | 6.8% | 22.6% | 3% | 3.1% | 1.4% | 1.1% | 0.5% | 0.33% |
| Apr 2026 | 24.7% | 24.7% | 16.5% | 9.1% | 13.5% | 3.3% | 4.1% | 1.5% | 1.5% | 0.67% | 0.55% |
| May 2026 | 30.8% | 25.2% | 16.8% | 9.3% | 6.2% | 3.4% | 4.2% | 1.5% | 1.2% | 0.68% | 0.68% |
| Jun 2026 | 29.7% | 24.3% | 16.2% | 10.9% | 7.3% | 3.3% | 3.9% | 1.2% | 1.8% | 0.66% | 0.66% |
| Jul 2026 | 31.9% | 26.1% | 17.4% | 7.8% | 6.4% | 2.9% | 3.4% | 1.3% | 1.3% | 0.71% | 0.71% |
| Aug 2026 | 41.4% | 22.7% | 15.2% | 6.8% | 4.6% | 3% | 3.1% | 1.1% | 1.1% | 0.5% | 0.5% |
| Sep 2026 | 48.4% | 17.7% | 14.5% | 5.3% | 4.3% | 3.6% | 3.1% | 1.3% | 1.1% | 0.48% | 0.32% |
How has the Blundstone and Thursday Boot Company comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Thursday Boot Company took it in March 2026, Blundstone took it in September 2026.
- Across the 12 months ending September 2026, Blundstone’s share of searches among boot brands worldwide held steady at 3.6%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among boot brands worldwide moved from 2.5% to 3.1%, and its estimated monthly branded searches moved from 459K to 392K.
How did search popularity change for boot brands worldwide in September 2026?
2 changes
In September 2026, Blundstone overtook Thursday Boot Company to rank 6th among boot brands worldwide, with 3.6% of the searches.
Thursday Boot Company’s share of searches among boot brands worldwide has lost ground for 3 months in a row, from 3.9% to 3.1% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Blundstone’s and Thursday Boot Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blundstone
1 branded search term
- blundstone
Thursday Boot Company
3 branded search terms
- thursday boot
- thursday boot company
- thursday boots
Other head-to-heads among boot brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.