Red Wing vs UGG:Which is searched more?
In September 2026, UGG had more branded searches than Red Wing among boot brands worldwide. UGG had about 6.1 million branded searches, while Red Wing had 550,000. UGG made up 48.4% of all boot brand searches we track, and Red Wing accounted for 4.3%. These are worldwide searches for English-language branded terms.
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Is Red Wing or UGG more popular in search?
Compare the boot brands people buy for work, fashion and weekends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for UGG, Red Wing. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | Timberland | Dr. Martens | Ariat | Red Wing | Blundstone | Thursday Boot Company | Sorel | Danner | Redback | Merrell |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 18.1% | 12.1% | 3.6% | 8.1% | 3.6% | 2.5% | 1.3% | 0.89% | 0.33% | 0.15% |
| Nov 2025 | 56.7% | 17.1% | 9.4% | 3.4% | 5.1% | 3.4% | 2.3% | 1.5% | 0.84% | 0.21% | 0.08% |
| Dec 2025 | 54.3% | 16.3% | 10.9% | 4% | 6% | 3.3% | 2.3% | 1.5% | 0.98% | 0.24% | 0.09% |
| Jan 2026 | 43.8% | 19.6% | 13.1% | 3.9% | 10.7% | 3.2% | 2.4% | 1.8% | 0.97% | 0.35% | 0.19% |
| Feb 2026 | 39.8% | 21.8% | 14.6% | 5.4% | 8% | 3.6% | 3.1% | 1.6% | 1.3% | 0.48% | 0.32% |
| Mar 2026 | 27.6% | 18.5% | 15.1% | 6.8% | 22.6% | 3% | 3.1% | 1.4% | 1.1% | 0.5% | 0.33% |
| Apr 2026 | 24.7% | 24.7% | 16.5% | 9.1% | 13.5% | 3.3% | 4.1% | 1.5% | 1.5% | 0.67% | 0.55% |
| May 2026 | 30.8% | 25.2% | 16.8% | 9.3% | 6.2% | 3.4% | 4.2% | 1.5% | 1.2% | 0.68% | 0.68% |
| Jun 2026 | 29.7% | 24.3% | 16.2% | 10.9% | 7.3% | 3.3% | 3.9% | 1.2% | 1.8% | 0.66% | 0.66% |
| Jul 2026 | 31.9% | 26.1% | 17.4% | 7.8% | 6.4% | 2.9% | 3.4% | 1.3% | 1.3% | 0.71% | 0.71% |
| Aug 2026 | 41.4% | 22.7% | 15.2% | 6.8% | 4.6% | 3% | 3.1% | 1.1% | 1.1% | 0.5% | 0.5% |
| Sep 2026 | 48.4% | 17.7% | 14.5% | 5.3% | 4.3% | 3.6% | 3.1% | 1.3% | 1.1% | 0.48% | 0.32% |
How has the Red Wing and UGG comparison changed over the last 12 months?
3 findings
- UGG was ahead of Red Wing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Red Wing’s share of searches among boot brands worldwide moved from 8.1% to 4.3%, and its estimated monthly branded searches moved from 1.5M to 550K.
- Across the 12 months ending September 2026, UGG’s share of searches among boot brands worldwide moved from 49.3% to 48.4%, and its estimated monthly branded searches moved from 9.1M to 6.1M.
How did search popularity change for boot brands worldwide in September 2026?
2 changes
In September 2026, UGG gained share of searches among boot brands worldwide, from 41.4% to 48.4%.
Red Wing’s share of searches among boot brands worldwide has lost ground for 3 months in a row, from 7.3% to 4.3% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Red Wing’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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