AllSaints vs Saint Laurent:Which is searched more?
In August 2026, Saint Laurent had more branded searches than AllSaints among leather jacket brands worldwide. Saint Laurent was estimated to have 1M branded searches compared to AllSaints’ 246K, and held a 71.8% Share of Search versus AllSaints’ 17.6%. These are worldwide searches for English-language branded terms.
Follow AllSaints vs Saint Laurent and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, AllSaints or Saint Laurent?
Compare the leather jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Saint Laurent, AllSaints. The figures are in the table below the chart.
View monthly share of search table
| Month | Saint Laurent | AllSaints |
|---|---|---|
| Oct 2025 | 61.4% | 18.4% |
| Nov 2025 | 56.6% | 20.7% |
| Dec 2025 | 64.8% | 15.9% |
| Jan 2026 | 64.8% | 15.8% |
| Feb 2026 | 66.3% | 16.1% |
| Mar 2026 | 68.3% | 16.7% |
| Apr 2026 | 70.2% | 17.2% |
| May 2026 | 70.2% | 17.2% |
| Jun 2026 | 66.8% | 19.9% |
| Jul 2026 | 72.5% | 17.8% |
| Aug 2026 | 71.8% | 17.6% |
| Sep 2026 | — | — |
How has the AllSaints and Saint Laurent comparison changed over the last 12 months?
3 findings
- Saint Laurent was ahead of AllSaints in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AllSaints’ estimated Share of Search among leather jacket brands worldwide moved from 18.4% to 17.6%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Saint Laurent’s estimated Share of Search among leather jacket brands worldwide moved from 61.4% to 71.8%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for leather jacket brands worldwide in August 2026?
2 changes
In August 2026, Saint Laurent lost estimated Share of Search among leather jacket brands worldwide, from 72.5% to 71.8%.
Estimated monthly branded searches for AllSaints worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AllSaints’ and Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AllSaints
1 branded search term
- allsaints
Saint Laurent
2 branded search terms
- saint laurent
- ysl com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.