How popular isSaint Laurent in search?
In August 2026, there were an estimated 1M branded searches for Saint Laurent worldwide which held steady over the last 11 months. Saint Laurent holds 71.8% estimated Share of Search among leather jacket brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Saint Laurent71.8%
AllSaints17.6%
Belstaff5.3%
Schott5.3%
Acne Studios—
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Which leather jacket brands compete with Saint Laurent?
Share of Search by month for Saint Laurent, AllSaints, Belstaff, Schott. The figures are in the table below the chart.
View monthly share of search table
| Month | Saint Laurent | AllSaints | Belstaff | Schott | Acne Studios |
|---|---|---|---|---|---|
| Oct 2025 | 61.4% | 18.4% | 10.1% | 10.1% | — |
| Nov 2025 | 56.6% | 20.7% | 11.3% | 11.3% | — |
| Dec 2025 | 64.8% | 15.9% | 10.6% | 8.7% | — |
| Jan 2026 | 64.8% | 15.8% | 8.7% | 10.6% | — |
| Feb 2026 | 66.3% | 16.1% | 8.8% | 8.8% | — |
| Mar 2026 | 68.3% | 16.7% | 7.5% | 7.5% | — |
| Apr 2026 | 70.2% | 17.2% | 6.3% | 6.3% | — |
| May 2026 | 70.2% | 17.2% | 6.3% | 6.3% | — |
| Jun 2026 | 66.8% | 19.9% | 7.3% | 6% | — |
| Jul 2026 | 72.5% | 17.8% | 4.4% | 5.3% | — |
| Aug 2026 | 71.8% | 17.6% | 5.3% | 5.3% | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.8% | 1M | 0% | -0.7 points | |
| 2, held 2nd | 17.6% | 246K | 0% | -0.2 points | |
| 3, moved from 4th to 3rd | 5.3% | 74K | +22.3% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.3% | 74K | 0% | -0.1 pointsmoved from 3rd to 4th | |
| —, not measured this month | — | — | — | — |
71.8%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.7 points.
17.6%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.
Belstaff5.3%
Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.9 points.
4.
Schott5.3%
Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Saint Laurent and its closest rivals
Every comparison with Saint Laurent
3 comparisons
How has branded search demand for Saint Laurent changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Saint Laurent worldwide held steady at 1M.
- Across the 11 months ending August 2026, Saint Laurent’s estimated Share of Search among leather jacket brands worldwide increased from 61.4% to 71.8%.
- Across the 11 months ending August 2026, Saint Laurent’s estimated Share of Search among leather jacket brands worldwide peaked at 72.5% in July 2026 and was lowest at 56.6% in November 2025.
How did search popularity change for leather jacket brands worldwide in August 2026?
4 changes
In August 2026, Belstaff overtook Schott to rank 3rd among leather jacket brands worldwide, at 5.3%.
In August 2026, Saint Laurent lost estimated Share of Search among leather jacket brands worldwide, from 72.5% to 71.8%.
Schott’s estimated Share of Search among leather jacket brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.3% in August 2026.
Estimated monthly branded searches for AllSaints worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
How is Saint Laurent measured?
Brandwave collects information about searches that people make online using Saint Laurent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- saint laurent
- ysl com
Who owns Saint Laurent?
Saint Laurent is owned by 
Kering. Brandwave also tracks 
Gucci, owned by the same company, worldwide.
Do you work for Saint Laurent? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Saint Laurent your brand?
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