Saint Laurent vs The Row:Which is more popular?
In September 2026, Saint Laurent had more branded searches than The Row among luxury fashion houses worldwide. Saint Laurent had about 1 million branded searches, while The Row had 125,000. Saint Laurent made up 3.4% of all luxury fashion house searches we track, and The Row accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about luxury fashion houses, Saint Laurent appeared in all five answers and The Row in three. Saint Laurent was mentioned before The Row in every answer.
Who do people search for more?
Saint Laurent, about 8 searches for every 1 for The Row
Who does AI mention more?
Saint Laurent, mentioned in every answer we collected
Who does AI recommend more?
Saint Laurent, named ahead of The Row in every answer
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Top luxury fashion houses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Saint Laurent appeared in all five answers. The Row was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Saint Laurent was listed before The Row in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Chanel1st
Hermès2nd- Saint Laurent3rd
Louis Vuitton4th
Dior5th
Bottega Veneta6th
Prada7th
Gucci8th
Loro Piana9th
The Row10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chanel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hermès5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Saint Laurent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bottega Veneta4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dior4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Louis Vuitton3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gucci3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Prada3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Loro Piana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The Row3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about luxury fashion houses
5 answers
Asked ChatGPT
“Which luxury fashion house should I buy?”
Asked ChatGPT
“What are the best luxury fashion houses?”
Asked ChatGPT
“What's the best luxury fashion house for designer clothing?”
Searched Google, AI Overview
“luxury fashion houses”
Searched Google, AI Overview
“luxury clothing brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Saint Laurent or The Row more popular in search?
This chart shows how often people search Google for Saint Laurent and The Row by name. Each line represents a brand's share of searches for all 11 luxury fashion houses we track, month by month, from English-language searches worldwide.
Share of searches by month for Saint Laurent, The Row. The figures are in the table below the chart.
View monthly share of searches table
| Month | Louis Vuitton | Chanel | Hermès | Gucci | Prada | Loro Piana | Bottega Veneta | Saint Laurent | Brunello Cucinelli | Dior | The Row |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 23.1% | 15.9% | 10.6% | 7.1% | 4.8% | 3.2% | 3.2% | 1.7% | 1.4% | 0.42% |
| Nov 2025 | 32.5% | 21% | 15.3% | 10.2% | 6.8% | 4.6% | 3.1% | 3.1% | 1.7% | 1.4% | 0.33% |
| Dec 2025 | 31.6% | 22.8% | 14.9% | 10% | 6.7% | 4.5% | 3% | 3% | 2% | 1.3% | 0.29% |
| Jan 2026 | 28.5% | 31.5% | 13% | 8.7% | 5.8% | 3.9% | 2.6% | 2.6% | 1.7% | 1.4% | 0.28% |
| Feb 2026 | 30.9% | 25% | 14.1% | 9.4% | 6.3% | 4.2% | 3.4% | 2.8% | 1.9% | 1.5% | 0.32% |
| Mar 2026 | 28.1% | 25% | 15.6% | 10.5% | 5.7% | 4.7% | 3.8% | 3.1% | 1.7% | 1.4% | 0.35% |
| Apr 2026 | 28.4% | 23% | 15.8% | 10.6% | 7.1% | 4.7% | 3.9% | 3.2% | 1.7% | 1.4% | 0.34% |
| May 2026 | 26.2% | 28.4% | 14.6% | 9.8% | 6.5% | 4.4% | 3.6% | 2.9% | 1.6% | 1.6% | 0.33% |
| Jun 2026 | 25.5% | 33.4% | 14.7% | 8% | 5.4% | 4.4% | 2.9% | 2.4% | 1.6% | 1.3% | 0.32% |
| Jul 2026 | 28.1% | 25.8% | 16.1% | 8.8% | 5.9% | 4.8% | 3.2% | 3.2% | 1.8% | 1.8% | 0.35% |
| Aug 2026 | 28.5% | 24.1% | 16.4% | 9% | 6% | 4.9% | 4% | 3.3% | 1.8% | 1.8% | 0.36% |
| Sep 2026 | 29.4% | 24.9% | 13.8% | 9.3% | 6.2% | 5.1% | 4.1% | 3.4% | 1.9% | 1.5% | 0.42% |
How has the Saint Laurent and The Row comparison changed over the last 12 months?
3 findings
- Saint Laurent was ahead of The Row in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Saint Laurent’s share of searches among luxury fashion houses worldwide moved from 3.2% to 3.4%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, The Row’s share of searches among luxury fashion houses worldwide held steady at 0.42%, and its estimated monthly branded searches moved from 131K to 125K.
How did search popularity change for luxury fashion houses worldwide in September 2026?
1 change
Saint Laurent’s share of searches among luxury fashion houses worldwide has gained ground for 3 months in a row, from 2.4% to 3.4% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Saint Laurent’s and The Row’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Saint Laurent
1 branded search term
- saint laurent
The Row
2 branded search terms
- the row bag
- the row clothing
Other head-to-heads among luxury fashion houses
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