How popular isLouis Vuitton in search?
In September 2026, there were an estimated 8.7M branded searches for Louis Vuitton worldwide which held steady over the last 12 months. Louis Vuitton holds 33.3% estimated Share of Search among luxury fashion houses worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which luxury fashion houses compete with Louis Vuitton?
Share of Search by month for Louis Vuitton, Chanel, Hermès, Gucci, Prada, Saint Laurent. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Chanel | Hermès | Gucci | Prada | Saint Laurent | Dior |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 25.7% | 17.7% | 11.8% | 7.9% | 3.5% | 1.6% |
| Nov 2025 | 36% | 23.3% | 16.9% | 11.3% | 7.6% | 3.4% | 1.5% |
| Dec 2025 | 35% | 25.2% | 16.6% | 11.1% | 7.4% | 3.3% | 1.5% |
| Jan 2026 | 31.1% | 34.4% | 14.2% | 9.5% | 6.4% | 2.8% | 1.6% |
| Feb 2026 | 34.3% | 27.8% | 15.6% | 10.5% | 7% | 3.1% | 1.7% |
| Mar 2026 | 31.4% | 28% | 17.5% | 11.7% | 6.4% | 3.5% | 1.6% |
| Apr 2026 | 31.7% | 25.7% | 17.7% | 11.8% | 7.9% | 3.5% | 1.6% |
| May 2026 | 29.1% | 31.6% | 16.2% | 10.9% | 7.3% | 3.2% | 1.8% |
| Jun 2026 | 28.1% | 36.8% | 16.2% | 8.9% | 5.9% | 2.7% | 1.5% |
| Jul 2026 | 31.3% | 28.8% | 18% | 9.8% | 6.6% | 3.6% | 2% |
| Aug 2026 | 32% | 27.1% | 18.4% | 10.1% | 6.7% | 3.7% | 2% |
| Sep 2026 | 33.3% | 28.1% | 15.6% | 10.5% | 7% | 3.8% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.3% | 8.7M | 0% | +1.2 points | |
| 2, held 2nd | 28.1% | 7.4M | 0% | +1 points | |
| 3, held 3rd | 15.6% | 4.1M | -18.2% | -2.8 points | |
| 4, held 4th | 10.5% | 2.7M | 0% | +0.4 points | |
| 5, held 5th | 7% | 1.8M | 0% | +0.3 points | |
| 6, held 6th | 3.8% | 1M | 0% | +0.1 points | |
| 7, held 7th | 1.7% | 450K | -18.2% | -0.3 points |
33.3%
Held 1st. 8.7M estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
Chanel28.1%
Held 2nd. 7.4M estimated branded searches, 0% vs prior month. Share +1 points.
3.
Hermès15.6%
Held 3rd. 4.1M estimated branded searches, -18.2% vs prior month. Share -2.8 points.
4.
Gucci10.5%
Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Prada7%
Held 5th. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.
3.8%
Held 6th. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Dior
1.7%
Held 7th. 450K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare search popularity between Louis Vuitton and its closest rivals
How has branded search demand for Louis Vuitton changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Louis Vuitton worldwide held steady, from 9M to 8.7M.
- Across the 12 months ending September 2026, Louis Vuitton’s estimated Share of Search among luxury fashion houses worldwide increased from 31.7% to 33.3%.
- Across the 12 months ending September 2026, Louis Vuitton’s estimated Share of Search among luxury fashion houses worldwide peaked at 36% in November 2025 and was lowest at 28.1% in June 2026.
How did search popularity change for luxury fashion houses worldwide in September 2026?
6 changes
In September 2026, Louis Vuitton gained estimated Share of Search among luxury fashion houses worldwide, from 32% to 33.3%.
In September 2026, Chanel gained estimated Share of Search among luxury fashion houses worldwide, from 27.1% to 28.1%.
In September 2026, Hermès lost estimated Share of Search among luxury fashion houses worldwide, from 18.4% to 15.6%.
Gucci’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 8.9% to 10.5% in September 2026.
Saint Laurent’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 2.7% to 3.8% in September 2026.
Prada’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 5.9% to 7% in September 2026.
Where does Louis Vuitton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Luxury fashion houses | 1st of 7 | 33.3% | Shown above |
| Handbag brands | 1st of 5 | 49.9% | Show ranking |
How is Louis Vuitton measured?
Brandwave collects information about searches that people make online using Louis Vuitton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- louis vuitton
- lv
Who owns Louis Vuitton?
Louis Vuitton is owned by 
LVMH. Brandwave also tracks 
TAG Heuer, 
Moët & Chandon and 
Veuve Clicquot, owned by the same company, worldwide.
Do you work for Louis Vuitton? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Louis Vuitton your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.