Louis Vuitton vs The Row:Which is searched more?
In September 2026, Louis Vuitton had more branded searches than The Row among luxury fashion houses worldwide. Louis Vuitton had about 8.7 million branded searches, while The Row had 125,000. Louis Vuitton made up 29.4% of all luxury fashion house searches we track, and The Row accounted for 0.42%. These are worldwide searches for English-language branded terms.
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Is Louis Vuitton or The Row more popular in search?
Compare the luxury fashion houses people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Louis Vuitton, The Row. The figures are in the table below the chart.
View monthly share of searches table
| Month | Louis Vuitton | Chanel | Hermès | Gucci | Prada | Loro Piana | Bottega Veneta | Saint Laurent | Brunello Cucinelli | Dior | The Row |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 23.1% | 15.9% | 10.6% | 7.1% | 4.8% | 3.2% | 3.2% | 1.7% | 1.4% | 0.42% |
| Nov 2025 | 32.5% | 21% | 15.3% | 10.2% | 6.8% | 4.6% | 3.1% | 3.1% | 1.7% | 1.4% | 0.33% |
| Dec 2025 | 31.6% | 22.8% | 14.9% | 10% | 6.7% | 4.5% | 3% | 3% | 2% | 1.3% | 0.29% |
| Jan 2026 | 28.5% | 31.5% | 13% | 8.7% | 5.8% | 3.9% | 2.6% | 2.6% | 1.7% | 1.4% | 0.28% |
| Feb 2026 | 30.9% | 25% | 14.1% | 9.4% | 6.3% | 4.2% | 3.4% | 2.8% | 1.9% | 1.5% | 0.32% |
| Mar 2026 | 28.1% | 25% | 15.6% | 10.5% | 5.7% | 4.7% | 3.8% | 3.1% | 1.7% | 1.4% | 0.35% |
| Apr 2026 | 28.4% | 23% | 15.8% | 10.6% | 7.1% | 4.7% | 3.9% | 3.2% | 1.7% | 1.4% | 0.34% |
| May 2026 | 26.2% | 28.4% | 14.6% | 9.8% | 6.5% | 4.4% | 3.6% | 2.9% | 1.6% | 1.6% | 0.33% |
| Jun 2026 | 25.5% | 33.4% | 14.7% | 8% | 5.4% | 4.4% | 2.9% | 2.4% | 1.6% | 1.3% | 0.32% |
| Jul 2026 | 28.1% | 25.8% | 16.1% | 8.8% | 5.9% | 4.8% | 3.2% | 3.2% | 1.8% | 1.8% | 0.35% |
| Aug 2026 | 28.5% | 24.1% | 16.4% | 9% | 6% | 4.9% | 4% | 3.3% | 1.8% | 1.8% | 0.36% |
| Sep 2026 | 29.4% | 24.9% | 13.8% | 9.3% | 6.2% | 5.1% | 4.1% | 3.4% | 1.9% | 1.5% | 0.42% |
How has the Louis Vuitton and The Row comparison changed over the last 12 months?
3 findings
- Louis Vuitton was ahead of The Row in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Louis Vuitton’s share of searches among luxury fashion houses worldwide moved from 28.5% to 29.4%, and its estimated monthly branded searches moved from 9M to 8.7M.
- Across the 12 months ending September 2026, The Row’s share of searches among luxury fashion houses worldwide held steady at 0.42%, and its estimated monthly branded searches moved from 131K to 125K.
How did search popularity change for luxury fashion houses worldwide in September 2026?
1 change
In September 2026, Louis Vuitton gained share of searches among luxury fashion houses worldwide, from 28.5% to 29.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Louis Vuitton’s and The Row’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Louis Vuitton
2 branded search terms
- louis vuitton
- lv
The Row
2 branded search terms
- the row bag
- the row clothing
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