Louis Vuitton vs Michael Kors:Which is more popular by branded search?
In August 2026, Michael Kors had more branded searches than Louis Vuitton among handbag brands worldwide. Michael Kors was estimated to have 2.7M branded searches compared to Louis Vuitton’s 1.2M, and held a 24.8% Share of Search versus Louis Vuitton’s 11%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Louis Vuitton or Michael Kors?
Compare the handbag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Michael Kors, Louis Vuitton. The figures are in the table below the chart.
View monthly share of search table
| Month | Coach | Gucci | Michael Kors | Louis Vuitton | Kate Spade |
|---|---|---|---|---|---|
| Oct 2025 | 17.6% | 32.1% | 26.3% | 14.4% | 9.6% |
| Nov 2025 | 20.3% | 24.8% | 30.3% | 11.1% | 13.5% |
| Dec 2025 | 22.1% | 26.9% | 26.9% | 12% | 12% |
| Jan 2026 | 21.9% | 26.8% | 26.8% | 14.7% | 9.8% |
| Feb 2026 | 23% | 28.2% | 23% | 15.4% | 10.3% |
| Mar 2026 | 21.7% | 32.4% | 21.7% | 14.5% | 9.7% |
| Apr 2026 | 21.7% | 32.4% | 21.7% | 14.5% | 9.7% |
| May 2026 | 21.2% | 31.8% | 21.2% | 14.2% | 11.6% |
| Jun 2026 | 27.6% | 27.6% | 22.5% | 12.3% | 10.1% |
| Jul 2026 | 26.2% | 26.2% | 26.2% | 11.7% | 9.6% |
| Aug 2026 | 30.3% | 24.8% | 24.8% | 11% | 9% |
| Sep 2026 | — | — | — | — | — |
How has the Louis Vuitton and Michael Kors comparison changed over the last 12 months?
3 findings
- Michael Kors was ahead of Louis Vuitton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands worldwide moved from 14.4% to 11%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
- Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands worldwide moved from 26.3% to 24.8%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for handbag brands worldwide in August 2026?
2 changes
In August 2026, Michael Kors lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.
In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands worldwide, from 11.7% to 11%.
How each brand is measured
Brandwave collects information about searches that people make online using Louis Vuitton’s and Michael Kors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Louis Vuitton
1 branded search term
- lv
Michael Kors
1 branded search term
- michael kors
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.