Brandwave

Handbag brands:Which brands are most popular in search?

In August 2026, Coach was the most searched among handbag brands worldwide, with an estimated 3.4M branded searches and 30.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Coach30.3%
  2. Gucci24.8%
  3. Michael Kors24.8%
  4. Louis Vuitton11%
  5. Kate Spade9%

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Share of SearchLeaderboard

Compare the handbag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among handbag brands worldwide, by month

Share of Search by month for Coach, Gucci, Michael Kors, Louis Vuitton, Kate Spade. The figures are in the table below the chart.

View monthly share of search table
MonthCoachGucciMichael KorsLouis VuittonKate Spade
Oct 202517.6%32.1%26.3%14.4%9.6%
Nov 202520.3%24.8%30.3%11.1%13.5%
Dec 202522.1%26.9%26.9%12%12%
Jan 202621.9%26.8%26.8%14.7%9.8%
Feb 202623%28.2%23%15.4%10.3%
Mar 202621.7%32.4%21.7%14.5%9.7%
Apr 202621.7%32.4%21.7%14.5%9.7%
May 202621.2%31.8%21.2%14.2%11.6%
Jun 202627.6%27.6%22.5%12.3%10.1%
Jul 202626.2%26.2%26.2%11.7%9.6%
Aug 202630.3%24.8%24.8%11%9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Coach

    30.3%

    Held 1st. 3.4M estimated branded searches, +22.3% vs prior month. Share +4.1 points.

  2. 2.Gucci

    24.8%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Michael Kors

    24.8%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Louis Vuitton

    11%

    Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Kate Spade

    9%

    Held 5th. 1M estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among handbag brands worldwide?

In August 2026, Coach was the most searched among handbag brands worldwide, with an estimated 3.4M branded searches and 30.3% estimated Share of Search within this set. Gucci is in 2nd place, 5.5 percentage points behind at 24.8% Share of Search.

Global handbag brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Coach17.6% → 30.3%30.3%Aug 202617.6%Oct 20253rd → 1st
Gucci32.1% → 24.8%32.4%Mar 202624.8%Aug 20261st → 2nd
Michael Kors26.3% → 24.8%30.3%Nov 202521.2%May 20262nd → 3rd
Louis Vuitton14.4% → 11%15.4%Feb 202611%Aug 20264th
Kate Spade9.6% → 9%13.5%Nov 20259%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Coach’s estimated Share of Search among handbag brands worldwide increased from 17.6% to 30.3%.
  • Across the 11 months ending August 2026, Gucci’s estimated Share of Search among handbag brands worldwide decreased from 32.1% to 24.8%.
  • Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands worldwide decreased from 26.3% to 24.8%.
  • Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands worldwide decreased from 14.4% to 11%.
  • Across the 11 months ending August 2026, Kate Spade’s estimated Share of Search among handbag brands worldwide decreased from 9.6% to 9%.
  • Across the 11 months ending August 2026, Gucci’s estimated Share of Search among handbag brands worldwide peaked at 32.4% in March 2026 and was lowest at 24.8% in August 2026.
  • Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands worldwide peaked at 30.3% in November 2025 and was lowest at 21.2% in May 2026.
  • Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands worldwide peaked at 15.4% in February 2026 and was lowest at 11% in August 2026.
  • Across the 11 months ending August 2026, Kate Spade’s estimated Share of Search among handbag brands worldwide peaked at 13.5% in November 2025 and was lowest at 9% in August 2026.
  • Across the 11 months ending August 2026, Coach rose from 3rd to 1st among handbag brands worldwide.
  • Across the 11 months ending August 2026, Gucci fell from 1st to 2nd among handbag brands worldwide.
  • Across the 11 months ending August 2026, Michael Kors fell from 2nd to 3rd among handbag brands worldwide.

How did search popularity change for handbag brands worldwide in August 2026?

  1. In August 2026, Coach gained estimated Share of Search among handbag brands worldwide, from 26.2% to 30.3%.

  2. In August 2026, Gucci lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.

  3. In August 2026, Michael Kors lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.

  4. In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands worldwide, from 11.7% to 11%.

  5. In August 2026, Kate Spade lost estimated Share of Search among handbag brands worldwide, from 9.6% to 9%.

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