How popular isMichael Kors in search?
In August 2026, there were an estimated 2.7M branded searches for Michael Kors worldwide which held steady over the last 11 months. Michael Kors holds 24.8% estimated Share of Search among handbag brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Coach30.3%
Gucci24.8%
Michael Kors24.8%
Louis Vuitton11%
Kate Spade9%
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Which handbag brands compete with Michael Kors?
Share of Search by month for Coach, Gucci, Michael Kors, Louis Vuitton, Kate Spade. The figures are in the table below the chart.
View monthly share of search table
| Month | Coach | Gucci | Michael Kors | Louis Vuitton | Kate Spade |
|---|---|---|---|---|---|
| Oct 2025 | 17.6% | 32.1% | 26.3% | 14.4% | 9.6% |
| Nov 2025 | 20.3% | 24.8% | 30.3% | 11.1% | 13.5% |
| Dec 2025 | 22.1% | 26.9% | 26.9% | 12% | 12% |
| Jan 2026 | 21.9% | 26.8% | 26.8% | 14.7% | 9.8% |
| Feb 2026 | 23% | 28.2% | 23% | 15.4% | 10.3% |
| Mar 2026 | 21.7% | 32.4% | 21.7% | 14.5% | 9.7% |
| Apr 2026 | 21.7% | 32.4% | 21.7% | 14.5% | 9.7% |
| May 2026 | 21.2% | 31.8% | 21.2% | 14.2% | 11.6% |
| Jun 2026 | 27.6% | 27.6% | 22.5% | 12.3% | 10.1% |
| Jul 2026 | 26.2% | 26.2% | 26.2% | 11.7% | 9.6% |
| Aug 2026 | 30.3% | 24.8% | 24.8% | 11% | 9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.3% | 3.4M | +22.3% | +4.1 points | |
| 2, held 2nd | 24.8% | 2.7M | 0% | -1.4 points | |
| 3, held 3rd | 24.8% | 2.7M | 0% | -1.4 points | |
| 4, held 4th | 11% | 1.2M | 0% | -0.6 points | |
| 5, held 5th | 9% | 1M | 0% | -0.5 points |
1.
Coach30.3%
Held 1st. 3.4M estimated branded searches, +22.3% vs prior month. Share +4.1 points.
2.
Gucci24.8%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -1.4 points.
24.8%
Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -1.4 points.
11%
Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share -0.6 points.
9%
Held 5th. 1M estimated branded searches, 0% vs prior month. Share -0.5 points.
Compare search popularity between Michael Kors and its closest rivals
How has branded search demand for Michael Kors changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Michael Kors worldwide held steady at 2.7M.
- Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands worldwide decreased from 26.3% to 24.8%.
- Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands worldwide peaked at 30.3% in November 2025 and was lowest at 21.2% in May 2026.
- Across the 11 months ending August 2026, Michael Kors fell from 2nd to 3rd among handbag brands worldwide.
How did search popularity change for handbag brands worldwide in August 2026?
5 changes
In August 2026, Coach gained estimated Share of Search among handbag brands worldwide, from 26.2% to 30.3%.
In August 2026, Gucci lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.
In August 2026, Michael Kors lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.
In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands worldwide, from 11.7% to 11%.
In August 2026, Kate Spade lost estimated Share of Search among handbag brands worldwide, from 9.6% to 9%.
How is Michael Kors measured?
Brandwave collects information about searches that people make online using Michael Kors’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- michael kors
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Is Michael Kors your brand?
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