Gucci vs Michael Kors:Which is more popular by branded search?
In August 2026, Gucci and Michael Kors were level on Share of Search among handbag brands worldwide, with an estimated 2.7M branded searches each, at 24.8% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gucci or Michael Kors?
Compare the handbag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gucci, Michael Kors. The figures are in the table below the chart.
View monthly share of search table
| Month | Coach | Gucci | Michael Kors | Louis Vuitton | Kate Spade |
|---|---|---|---|---|---|
| Oct 2025 | 17.6% | 32.1% | 26.3% | 14.4% | 9.6% |
| Nov 2025 | 20.3% | 24.8% | 30.3% | 11.1% | 13.5% |
| Dec 2025 | 22.1% | 26.9% | 26.9% | 12% | 12% |
| Jan 2026 | 21.9% | 26.8% | 26.8% | 14.7% | 9.8% |
| Feb 2026 | 23% | 28.2% | 23% | 15.4% | 10.3% |
| Mar 2026 | 21.7% | 32.4% | 21.7% | 14.5% | 9.7% |
| Apr 2026 | 21.7% | 32.4% | 21.7% | 14.5% | 9.7% |
| May 2026 | 21.2% | 31.8% | 21.2% | 14.2% | 11.6% |
| Jun 2026 | 27.6% | 27.6% | 22.5% | 12.3% | 10.1% |
| Jul 2026 | 26.2% | 26.2% | 26.2% | 11.7% | 9.6% |
| Aug 2026 | 30.3% | 24.8% | 24.8% | 11% | 9% |
| Sep 2026 | — | — | — | — | — |
How has the Gucci and Michael Kors comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Michael Kors took it in November 2025, Gucci took it in February 2026.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among handbag brands worldwide moved from 32.1% to 24.8%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands worldwide moved from 26.3% to 24.8%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for handbag brands worldwide in August 2026?
2 changes
In August 2026, Gucci lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.
In August 2026, Michael Kors lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Gucci’s and Michael Kors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gucci
1 branded search term
- gucci
Michael Kors
1 branded search term
- michael kors
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.