Brandwave

How popular isKate Spade in search?

In August 2026, there were an estimated 1M branded searches for Kate Spade worldwide which held steady over the last 11 months. Kate Spade holds 5.4% estimated Share of Search among handbag brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Louis Vuitton47%
  2. Coach18.1%
  3. Gucci14.8%
  4. Michael Kors14.8%
  5. Kate Spade5.4%
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Which handbag brands compete with Kate Spade?

Kate Spade against handbag brands worldwide, by month

Share of Search by month for Louis Vuitton, Coach, Gucci, Michael Kors, Kate Spade. The figures are in the table below the chart.

View monthly share of search table
MonthLouis VuittonCoachGucciMichael KorsKate Spade
Oct 202550.2%10.2%18.7%15.3%5.6%
Nov 202547%12.1%14.8%18.1%8.1%
Dec 202549.2%12.7%15.6%15.6%7%
Jan 202650.7%12.7%15.5%15.5%5.6%
Feb 202652.2%13%15.9%13%5.8%
Mar 202650.4%12.6%18.8%12.6%5.6%
Apr 202650.4%12.6%18.8%12.6%5.6%
May 202649.8%12.4%18.6%12.4%6.8%
Jun 202649.9%15.7%15.7%12.9%5.7%
Jul 202648.5%15.3%15.3%15.3%5.6%
Aug 202647%18.1%14.8%14.8%5.4%
Sep 2026—————

  1. 1.Louis Vuitton

    47%

    Held 1st. 8.7M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Coach

    18.1%

    Held 2nd. 3.4M estimated branded searches, +22.3% vs prior month. Share +2.8 points.

  3. 3.Gucci

    14.8%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Michael Kors

    14.8%

    Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Kate Spade

    5.4%

    Held 5th. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Kate Spade and its closest rivals

Every comparison with Kate Spade

How has branded search demand for Kate Spade changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kate Spade worldwide held steady at 1M.
  • Across the 11 months ending August 2026, Kate Spade’s estimated Share of Search among handbag brands worldwide peaked at 8.1% in November 2025 and was lowest at 5.4% in August 2026.

How did search popularity change for handbag brands worldwide in August 2026?

  1. In August 2026, Coach gained estimated Share of Search among handbag brands worldwide, from 15.3% to 18.1%.

  2. In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands worldwide, from 48.5% to 47%.

  3. In August 2026, Gucci lost estimated Share of Search among handbag brands worldwide, from 15.3% to 14.8%.

  4. In August 2026, Michael Kors lost estimated Share of Search among handbag brands worldwide, from 15.3% to 14.8%.

  5. Kate Spade’s estimated Share of Search among handbag brands worldwide has lost ground for 3 months in a row, from 6.8% to 5.4% in August 2026.

How is Kate Spade measured?

Brandwave collects information about searches that people make online using Kate Spade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kate spade

How the Brand Demand Index is measured

Who owns Kate Spade?

Kate Spade is owned by Tapestry. Brandwave also tracks Coach, owned by the same company, worldwide.

Do you work for Kate Spade? To request corrections or removal please contact us via our support page and we will be happy to assist.

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