Gucci vs Kate Spade:Which is more popular by branded search?
In August 2026, Gucci had more branded searches than Kate Spade among handbag brands worldwide. Gucci was estimated to have 2.7M branded searches compared to Kate Spade’s 1M, and held a 24.8% Share of Search versus Kate Spade’s 9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gucci or Kate Spade?
Compare the handbag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gucci, Kate Spade. The figures are in the table below the chart.
View monthly share of search table
| Month | Coach | Gucci | Michael Kors | Louis Vuitton | Kate Spade |
|---|---|---|---|---|---|
| Oct 2025 | 17.6% | 32.1% | 26.3% | 14.4% | 9.6% |
| Nov 2025 | 20.3% | 24.8% | 30.3% | 11.1% | 13.5% |
| Dec 2025 | 22.1% | 26.9% | 26.9% | 12% | 12% |
| Jan 2026 | 21.9% | 26.8% | 26.8% | 14.7% | 9.8% |
| Feb 2026 | 23% | 28.2% | 23% | 15.4% | 10.3% |
| Mar 2026 | 21.7% | 32.4% | 21.7% | 14.5% | 9.7% |
| Apr 2026 | 21.7% | 32.4% | 21.7% | 14.5% | 9.7% |
| May 2026 | 21.2% | 31.8% | 21.2% | 14.2% | 11.6% |
| Jun 2026 | 27.6% | 27.6% | 22.5% | 12.3% | 10.1% |
| Jul 2026 | 26.2% | 26.2% | 26.2% | 11.7% | 9.6% |
| Aug 2026 | 30.3% | 24.8% | 24.8% | 11% | 9% |
| Sep 2026 | — | — | — | — | — |
How has the Gucci and Kate Spade comparison changed over the last 12 months?
3 findings
- Gucci was ahead of Kate Spade in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among handbag brands worldwide moved from 32.1% to 24.8%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 11 months ending August 2026, Kate Spade’s estimated Share of Search among handbag brands worldwide moved from 9.6% to 9%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for handbag brands worldwide in August 2026?
2 changes
In August 2026, Gucci lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.
In August 2026, Kate Spade lost estimated Share of Search among handbag brands worldwide, from 9.6% to 9%.
How each brand is measured
Brandwave collects information about searches that people make online using Gucci’s and Kate Spade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gucci
1 branded search term
- gucci
Kate Spade
1 branded search term
- kate spade
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.