How popular isPolène in search?
In September 2026, people searched for Polène by name about 823,000 times worldwide, a 17.7% decrease from the previous year. These searches made up 3.8% of all global handbag brand searches, placing Polène seventh out of seven brands. These are worldwide searches for English-language branded terms.
Louis Vuitton40.3%
Longchamp15.5%
Coach12.7%
Gucci12.7%
Michael Kors10.4%
Kate Spade4.6%
Polène3.8%
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Which handbag brands compete with Polène?
Share of searches by month for Louis Vuitton, Longchamp, Coach, Gucci, Michael Kors, Kate Spade, Polène. The figures are in the table below the chart.
View monthly share of searches table
| Month | Louis Vuitton | Longchamp | Coach | Gucci | Michael Kors | Kate Spade | Polène |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 12.7% | 8.5% | 15.5% | 12.7% | 4.6% | 4.6% |
| Nov 2025 | 40% | 10.3% | 10.3% | 12.6% | 15.4% | 6.9% | 4.6% |
| Dec 2025 | 41.9% | 10.9% | 10.9% | 13.3% | 13.3% | 5.9% | 4% |
| Jan 2026 | 43.2% | 10.8% | 10.8% | 13.2% | 13.2% | 4.8% | 3.9% |
| Feb 2026 | 44.3% | 11.1% | 11.1% | 13.5% | 11.1% | 4.9% | 4.1% |
| Mar 2026 | 42% | 12.8% | 10.5% | 15.7% | 10.5% | 4.7% | 3.9% |
| Apr 2026 | 43% | 10.7% | 10.7% | 16% | 10.7% | 4.8% | 3.9% |
| May 2026 | 41.6% | 12.7% | 10.4% | 15.5% | 10.4% | 5.6% | 3.8% |
| Jun 2026 | 41.8% | 13.2% | 13.2% | 13.2% | 10.8% | 4.8% | 3.2% |
| Jul 2026 | 39.4% | 15.2% | 12.4% | 12.4% | 12.4% | 4.5% | 3.7% |
| Aug 2026 | 36.8% | 17.3% | 14.2% | 11.6% | 11.6% | 4.2% | 4.2% |
| Sep 2026 | 40.3% | 15.5% | 12.7% | 12.7% | 10.4% | 4.6% | 3.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.3% | 8.7M | 0% | +3.5 points | |
| 2, held 2nd | 15.5% | 3.4M | -18.1% | -1.8 points | |
| 3, held 3rd | 12.7% | 2.7M | -18.2% | -1.5 points | |
| 4, held 4th | 12.7% | 2.7M | 0% | +1.1 points | |
| 5, held 5th | 10.4% | 2.2M | -18.2% | -1.2 points | |
| 6, held 6th | 4.6% | 1M | 0% | +0.4 points | |
| 7, held 7th | 3.8% | 823K | -17.7% | -0.4 points |
40.3%
Held 1st. 8.7M estimated branded searches, 0% vs prior month. Share +3.5 points.
15.5%
Held 2nd. 3.4M estimated branded searches, -18.1% vs prior month. Share -1.8 points.
3.
Coach12.7%
Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.5 points.
4.
Gucci12.7%
Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +1.1 points.
10.4%
Held 5th. 2.2M estimated branded searches, -18.2% vs prior month. Share -1.2 points.
4.6%
Held 6th. 1M estimated branded searches, 0% vs prior month. Share +0.4 points.
7.
Polène3.8%
Held 7th. 823K estimated branded searches, -17.7% vs prior month. Share -0.4 points.
Compare search popularity between Polène and its closest rivals
Every comparison with Polène
6 comparisons
How has branded search demand for Polène changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Polène worldwide fell from 1M to 823K.
- Across the 12 months ending September 2026, Polène’s share of searches among handbag brands worldwide decreased from 4.6% to 3.8%.
- Across the 12 months ending September 2026, Polène’s share of searches among handbag brands worldwide peaked at 4.6% in October 2025 and was lowest at 3.2% in June 2026.
How did search popularity change for handbag brands worldwide in September 2026?
6 changes
In September 2026, Louis Vuitton gained share of searches among handbag brands worldwide, from 36.8% to 40.3%.
In September 2026, Gucci gained share of searches among handbag brands worldwide, from 11.6% to 12.7%.
In September 2026, Longchamp lost share of searches among handbag brands worldwide, from 17.3% to 15.5%.
In September 2026, Coach lost share of searches among handbag brands worldwide, from 14.2% to 12.7%.
In September 2026, Michael Kors lost share of searches among handbag brands worldwide, from 11.6% to 10.4%.
Estimated monthly branded searches for Polène worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
How are Polène’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Polène’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- polene
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