Michael Kors vs Polène:Which is more popular?
In September 2026, Michael Kors had more branded searches than Polène among handbag brands worldwide. Michael Kors had about 2.2 million branded searches, while Polène had 823,000. Michael Kors made up 10.4% of all handbag brand searches we track, and Polène accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about handbag brands, Polène appeared in three of the five answers and Michael Kors in one. Polène was mentioned before Michael Kors in every answer that named either.
Who do people search for more?
Michael Kors, about 3 searches for every 1 for Polène
Who does AI mention more?
Polène, mentioned in 3 of 5 answers, Michael Kors in 1
Who does AI recommend more?
Polène, named ahead of Michael Kors in 3 of 3 answers
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Top handbag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Polène was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Michael Kors was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Polène was listed before Michael Kors in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Coach1st
Longchamp2nd- Polène3rd
Louis Vuitton4th
Kate Spade4th- Michael Kors6th
Gucci–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Longchamp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Coach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Polène3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Louis Vuitton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Michael Kors1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kate Spade1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gucci0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about handbag brands
5 answers
Asked ChatGPT
“Which handbag brand should I buy?”
Asked ChatGPT
“What are the best handbag brands?”
Asked ChatGPT
“What's the best handbag brand for everyday carry?”
Searched Google, AI Overview
“handbag brands”
Searched Google, AI Overview
“handbag for work”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Michael Kors or Polène more popular in search?
This chart shows how often people search Google for Michael Kors and Polène by name. Each line represents a brand's share of searches for all seven handbag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Michael Kors, Polène. The figures are in the table below the chart.
View monthly share of searches table
| Month | Louis Vuitton | Longchamp | Coach | Gucci | Michael Kors | Kate Spade | Polène |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 12.7% | 8.5% | 15.5% | 12.7% | 4.6% | 4.6% |
| Nov 2025 | 40% | 10.3% | 10.3% | 12.6% | 15.4% | 6.9% | 4.6% |
| Dec 2025 | 41.9% | 10.9% | 10.9% | 13.3% | 13.3% | 5.9% | 4% |
| Jan 2026 | 43.2% | 10.8% | 10.8% | 13.2% | 13.2% | 4.8% | 3.9% |
| Feb 2026 | 44.3% | 11.1% | 11.1% | 13.5% | 11.1% | 4.9% | 4.1% |
| Mar 2026 | 42% | 12.8% | 10.5% | 15.7% | 10.5% | 4.7% | 3.9% |
| Apr 2026 | 43% | 10.7% | 10.7% | 16% | 10.7% | 4.8% | 3.9% |
| May 2026 | 41.6% | 12.7% | 10.4% | 15.5% | 10.4% | 5.6% | 3.8% |
| Jun 2026 | 41.8% | 13.2% | 13.2% | 13.2% | 10.8% | 4.8% | 3.2% |
| Jul 2026 | 39.4% | 15.2% | 12.4% | 12.4% | 12.4% | 4.5% | 3.7% |
| Aug 2026 | 36.8% | 17.3% | 14.2% | 11.6% | 11.6% | 4.2% | 4.2% |
| Sep 2026 | 40.3% | 15.5% | 12.7% | 12.7% | 10.4% | 4.6% | 3.8% |
How has the Michael Kors and Polène comparison changed over the last 12 months?
3 findings
- Michael Kors was ahead of Polène in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Michael Kors’ share of searches among handbag brands worldwide moved from 12.7% to 10.4%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Polène’s share of searches among handbag brands worldwide moved from 4.6% to 3.8%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for handbag brands worldwide in September 2026?
2 changes
In September 2026, Michael Kors lost share of searches among handbag brands worldwide, from 11.6% to 10.4%.
Estimated monthly branded searches for Polène worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Michael Kors’ and Polène’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Michael Kors
1 branded search term
- michael kors
Polène
1 branded search term
- polene
Other head-to-heads among handbag brands
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