How popular isPolène?
In September 2026, people searched for Polène by name about 823,000 times worldwide, a 17.7% decrease from the previous year. These searches made up 3.8% of all global handbag brand searches, placing Polène seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about handbag brands, Polène appeared in three of the five answers and was the third most recommended of the seven.
Polène is the seventh most searched of 7 competitors and the third most recommended in AI answers.
Louis VuittonShare of searches 40.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
LongchampShare of searches 15.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
CoachShare of searches 12.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
GucciShare of searches 12.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
PolèneShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top handbag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Polène was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Polène is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Coach1st
- Longchamp2nd
- Polène3rd
- Louis Vuitton4th
Kate Spade4th
Michael Kors6th- Gucci–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Longchamp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Coach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Polène3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Louis Vuitton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Michael Kors1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kate Spade1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gucci0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about handbag brands
5 answers
Asked ChatGPT
“Which handbag brand should I buy?”
Asked ChatGPT
“What are the best handbag brands?”
Asked ChatGPT
“What's the best handbag brand for everyday carry?”
Searched Google, AI Overview
“handbag brands”
Searched Google, AI Overview
“handbag for work”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which handbag brands compete with Polène?
Share of searches by month for Louis Vuitton, Longchamp, Coach, Gucci, Michael Kors, Kate Spade, Polène. The figures are in the table below the chart.
View monthly share of searches table
| Month | Louis Vuitton | Longchamp | Coach | Gucci | Michael Kors | Kate Spade | Polène |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 12.7% | 8.5% | 15.5% | 12.7% | 4.6% | 4.6% |
| Nov 2025 | 40% | 10.3% | 10.3% | 12.6% | 15.4% | 6.9% | 4.6% |
| Dec 2025 | 41.9% | 10.9% | 10.9% | 13.3% | 13.3% | 5.9% | 4% |
| Jan 2026 | 43.2% | 10.8% | 10.8% | 13.2% | 13.2% | 4.8% | 3.9% |
| Feb 2026 | 44.3% | 11.1% | 11.1% | 13.5% | 11.1% | 4.9% | 4.1% |
| Mar 2026 | 42% | 12.8% | 10.5% | 15.7% | 10.5% | 4.7% | 3.9% |
| Apr 2026 | 43% | 10.7% | 10.7% | 16% | 10.7% | 4.8% | 3.9% |
| May 2026 | 41.6% | 12.7% | 10.4% | 15.5% | 10.4% | 5.6% | 3.8% |
| Jun 2026 | 41.8% | 13.2% | 13.2% | 13.2% | 10.8% | 4.8% | 3.2% |
| Jul 2026 | 39.4% | 15.2% | 12.4% | 12.4% | 12.4% | 4.5% | 3.7% |
| Aug 2026 | 36.8% | 17.3% | 14.2% | 11.6% | 11.6% | 4.2% | 4.2% |
| Sep 2026 | 40.3% | 15.5% | 12.7% | 12.7% | 10.4% | 4.6% | 3.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.3% | 8.7M | 0% | +3.5 points | |
| 2, held 2nd | 15.5% | 3.4M | -18.1% | -1.8 points | |
| 3, held 3rd | 12.7% | 2.7M | -18.2% | -1.5 points | |
| 4, held 4th | 12.7% | 2.7M | 0% | +1.1 points | |
| 5, held 5th | 10.4% | 2.2M | -18.2% | -1.2 points | |
| 6, held 6th | 4.6% | 1M | 0% | +0.4 points | |
| 7, held 7th | 3.8% | 823K | -17.7% | -0.4 points |
40.3%
Held 1st. 8.7M estimated branded searches, 0% vs prior month. Share +3.5 points.
15.5%
Held 2nd. 3.4M estimated branded searches, -18.1% vs prior month. Share -1.8 points.
3.
Coach12.7%
Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.5 points.
4.
Gucci12.7%
Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +1.1 points.
10.4%
Held 5th. 2.2M estimated branded searches, -18.2% vs prior month. Share -1.2 points.
4.6%
Held 6th. 1M estimated branded searches, 0% vs prior month. Share +0.4 points.
7.
Polène3.8%
Held 7th. 823K estimated branded searches, -17.7% vs prior month. Share -0.4 points.
Compare popularity between Polène and its closest rivals
Every comparison with Polène
6 comparisons
How has branded search demand for Polène changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Polène worldwide fell from 1M to 823K.
- Across the 12 months ending September 2026, Polène’s share of searches among handbag brands worldwide decreased from 4.6% to 3.8%.
- Across the 12 months ending September 2026, Polène’s share of searches among handbag brands worldwide peaked at 4.6% in October 2025 and was lowest at 3.2% in June 2026.
How did search popularity change for handbag brands worldwide in September 2026?
6 changes
In September 2026, Louis Vuitton gained share of searches among handbag brands worldwide, from 36.8% to 40.3%.
In September 2026, Gucci gained share of searches among handbag brands worldwide, from 11.6% to 12.7%.
In September 2026, Longchamp lost share of searches among handbag brands worldwide, from 17.3% to 15.5%.
In September 2026, Coach lost share of searches among handbag brands worldwide, from 14.2% to 12.7%.
In September 2026, Michael Kors lost share of searches among handbag brands worldwide, from 11.6% to 10.4%.
Estimated monthly branded searches for Polène worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
How are Polène’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Polène’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- polene
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Is Polène your brand?
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