Kate Spade vs Louis Vuitton:Which is more popular by branded search?
In August 2026, Louis Vuitton had more branded searches than Kate Spade among handbag brands worldwide. Louis Vuitton was estimated to have 1.2M branded searches compared to Kate Spade’s 1M, and held an 11% Share of Search versus Kate Spade’s 9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kate Spade or Louis Vuitton?
Compare the handbag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Louis Vuitton, Kate Spade. The figures are in the table below the chart.
View monthly share of search table
| Month | Coach | Gucci | Michael Kors | Louis Vuitton | Kate Spade |
|---|---|---|---|---|---|
| Oct 2025 | 17.6% | 32.1% | 26.3% | 14.4% | 9.6% |
| Nov 2025 | 20.3% | 24.8% | 30.3% | 11.1% | 13.5% |
| Dec 2025 | 22.1% | 26.9% | 26.9% | 12% | 12% |
| Jan 2026 | 21.9% | 26.8% | 26.8% | 14.7% | 9.8% |
| Feb 2026 | 23% | 28.2% | 23% | 15.4% | 10.3% |
| Mar 2026 | 21.7% | 32.4% | 21.7% | 14.5% | 9.7% |
| Apr 2026 | 21.7% | 32.4% | 21.7% | 14.5% | 9.7% |
| May 2026 | 21.2% | 31.8% | 21.2% | 14.2% | 11.6% |
| Jun 2026 | 27.6% | 27.6% | 22.5% | 12.3% | 10.1% |
| Jul 2026 | 26.2% | 26.2% | 26.2% | 11.7% | 9.6% |
| Aug 2026 | 30.3% | 24.8% | 24.8% | 11% | 9% |
| Sep 2026 | — | — | — | — | — |
How has the Kate Spade and Louis Vuitton comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Kate Spade took it in November 2025, Louis Vuitton took it in January 2026.
- Across the 11 months ending August 2026, Kate Spade’s estimated Share of Search among handbag brands worldwide moved from 9.6% to 9%, and its estimated monthly branded searches held steady at 1M.
- Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands worldwide moved from 14.4% to 11%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
How did search popularity change for handbag brands worldwide in August 2026?
2 changes
In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands worldwide, from 11.7% to 11%.
In August 2026, Kate Spade lost estimated Share of Search among handbag brands worldwide, from 9.6% to 9%.
How each brand is measured
Brandwave collects information about searches that people make online using Kate Spade’s and Louis Vuitton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kate Spade
1 branded search term
- kate spade
Louis Vuitton
1 branded search term
- lv
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.