Brandwave

Kate Spade vs Quince:Which is more popular?

In September 2026, Kate Spade had more branded searches than Quince among crossbody purse brands worldwide. Kate Spade had about 1 million branded searches, while Quince had 1,900. Kate Spade made up 13.2% of all crossbody purse brand searches we track, and Quince accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about crossbody purse brands, Quince appeared in four of the five answers and Kate Spade in two. Quince was mentioned before Kate Spade in three out of four answers that named either.

Among crossbody purse brands worldwide in September 2026

Who do people search for more?

Kate Spade, about 526 searches for every 1 for Quince

Kate Spade 1M searchesQuince 1.9K searches

Who does AI mention more?

Quince, mentioned in 4 of 5 answers, Kate Spade in 2

Quince in 4 of 5Kate Spade in 2 of 5

Who does AI recommend more?

Quince, named ahead of Kate Spade in 3 of 4 answers

Quince first in 3Kate Spade first in 1

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Top crossbody purse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kate Spade was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Quince was listed before Kate Spade in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coach1st
  2. Michael Kors2nd
  3. Quince3rd
  4. Longchamp4th
  5. Kate Spade5th
  6. Tory Burch6th
  7. Baggallini6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quince4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Michael Kors2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tory Burch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kate Spade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baggallini2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crossbody purse brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Kate Spade or Quince more popular in search?

This chart shows how often people search Google for Kate Spade and Quince by name. Each line represents a brand's share of searches for all seven crossbody purse brands we track, month by month, from English-language searches worldwide.

Kate Spade and Quince among crossbody purse brands worldwide, by month

Share of searches by month for Kate Spade, Quince. The figures are in the table below the chart.

View monthly share of searches table
MonthCoachMichael KorsTory BurchKate SpadeBaggalliniLongchampQuince
Oct 202526.7%39.9%17.8%14.6%0.72%0.26%0.03%
Nov 202525%37.2%20.4%16.7%0.55%0.16%0.02%
Dec 202528.9%35.3%19.3%15.8%0.52%0.19%0.03%
Jan 202630.8%37.7%16.9%13.7%0.68%0.2%0.03%
Feb 202631.8%31.8%21.3%14.2%0.7%0.21%0.03%
Mar 202630.3%30.3%24.7%13.5%0.82%0.3%0.03%
Apr 202630.2%30.2%24.7%13.5%1%0.24%0.04%
May 202627.9%27.9%27.9%15.2%0.75%0.28%0.04%
Jun 202634.7%28.4%23.2%12.7%0.77%0.28%0.05%
Jul 202632.6%32.6%21.8%11.9%0.72%0.26%0.03%
Aug 202637.2%30.4%20.3%11.1%0.67%0.25%0.03%
Sep 202636.2%29.6%19.8%13.2%0.8%0.29%0.03%

How has the Kate Spade and Quince comparison changed over the last 12 months?

3 findings
  • Kate Spade was ahead of Quince in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kate Spade’s share of searches among crossbody purse brands worldwide moved from 14.6% to 13.2%, and its estimated monthly branded searches held steady at 1M.
  • Across the 12 months ending September 2026, Quince’s share of searches among crossbody purse brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for crossbody purse brands worldwide in September 2026?

2 changes

  1. In September 2026, Kate Spade gained share of searches among crossbody purse brands worldwide, from 11.1% to 13.2%.

  2. Estimated monthly branded searches for Quince worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kate Spade’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kate Spade

1 branded search term

  • kate spade

Quince

1 branded search term

  • quince crossbody bag

How the Brand Demand Index is measured

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