Brandwave

How popular isQuince?

In September 2026, people searched for Quince by name about 585,000 times worldwide, a 49.6% increase from the previous year. These searches made up 0.03% of all global crossbody purse brand searches, placing Quince seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about crossbody purse brands, Quince appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Quince is the seventh most searched of 7 competitors and the third most recommended in AI answers.

  1. CoachShare of searches 36.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Michael KorsShare of searches 29.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. Tory BurchShare of searches 19.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. Kate SpadeShare of searches 13.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. QuinceShare of searches 0.03%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top crossbody purse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Quince is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coach1st
  2. Michael Kors2nd
  3. Quince3rd
  4. Longchamp4th
  5. Kate Spade5th
  6. Tory Burch6th
  7. Baggallini6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quince4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Michael Kors2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tory Burch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kate Spade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baggallini2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crossbody purse brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which crossbody purse brands compete with Quince?

Quince against crossbody purse brands worldwide, by month

Share of searches by month for Coach, Michael Kors, Tory Burch, Kate Spade, Quince. The figures are in the table below the chart.

View monthly share of searches table
MonthCoachMichael KorsTory BurchKate SpadeBaggalliniLongchampQuince
Oct 202526.7%39.9%17.8%14.6%0.72%0.26%0.03%
Nov 202525%37.2%20.4%16.7%0.55%0.16%0.02%
Dec 202528.9%35.3%19.3%15.8%0.52%0.19%0.03%
Jan 202630.8%37.7%16.9%13.7%0.68%0.2%0.03%
Feb 202631.8%31.8%21.3%14.2%0.7%0.21%0.03%
Mar 202630.3%30.3%24.7%13.5%0.82%0.3%0.03%
Apr 202630.2%30.2%24.7%13.5%1%0.24%0.04%
May 202627.9%27.9%27.9%15.2%0.75%0.28%0.04%
Jun 202634.7%28.4%23.2%12.7%0.77%0.28%0.05%
Jul 202632.6%32.6%21.8%11.9%0.72%0.26%0.03%
Aug 202637.2%30.4%20.3%11.1%0.67%0.25%0.03%
Sep 202636.2%29.6%19.8%13.2%0.8%0.29%0.03%

  1. 1.Coach

    36.2%

    Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -1 points.

  2. 2.Michael Kors

    29.6%

    Held 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  3. 3.Tory Burch

    19.8%

    Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -0.5 points.

  4. 4.Kate Spade

    13.2%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share +2.1 points.

  5. 5.Baggallini

    0.8%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Longchamp

    0.29%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Quince

    0.03%

    Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

Longchamp sells other things too, so only its searches that name this product count here, like “longchamp crossbody purse”.

Compare popularity between Quince and its closest rivals

Every comparison with Quince

122 comparisons

How has branded search demand for Quince changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Quince worldwide rose from 391K to 585K.
  • Across the 12 months ending September 2026, Quince’s share of searches among crossbody purse brands worldwide held steady at 0.03%.

How did search popularity change for crossbody purse brands worldwide in September 2026?

6 changes

  1. In September 2026, Kate Spade gained share of searches among crossbody purse brands worldwide, from 11.1% to 13.2%.

  2. In September 2026, Coach lost share of searches among crossbody purse brands worldwide, from 37.2% to 36.2%.

  3. In September 2026, Michael Kors lost share of searches among crossbody purse brands worldwide, from 30.4% to 29.6%.

  4. Tory Burch’s share of searches among crossbody purse brands worldwide has lost ground for 3 months in a row, from 23.2% to 19.8% in September 2026.

  5. Estimated monthly branded searches for Longchamp worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  6. Estimated monthly branded searches for Baggallini worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

How are Quince’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Quince’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • quince ballet flats
  • quince bamboo sheets
  • quince bed sheets
  • quince bedding
  • quince cashmere
  • quince clothing
  • quince coat
  • quince comforter
  • quince crossbody bag
  • quince curtains
  • quince duvet
  • quince duvet cover
  • quince flats
  • quince maternity
  • quince pajamas
  • quince quilt
  • quince sheet set
  • quince sheets
  • quince silk pajamas
  • quince silk pillowcase
  • quince underwear
  • quince.com

Do you work for Quince? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Quince compete?

Quince is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Women's fashion retailers11th of 130.41%Show ranking
Crossbody purse brands7th of 70.03%Shown above
Sustainable clothing brands2nd of 138.6%Show ranking
Underwear brands12th of 120.13%Show ranking
Coats11th of 110.64%Show ranking
Sleepwear brands14th of 141%Show ranking
Maternity clothing brands9th of 132.1%Show ranking
Bamboo sheets brands4th of 72.1%Show ranking
Curtain brands7th of 92.2%Show ranking
Bed sheet brands2nd of 833.2%Show ranking
Duvet cover brands4th of 54.3%Show ranking
Ballet flat brands9th of 102.1%Show ranking
Cashmere brands5th of 146.7%Show ranking
Duvet brands2nd of 917.3%Show ranking
Silk pillowcase brands5th of 103.7%Show ranking
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