Silk pillowcase brands:Which are most popular?
In September 2026, Blissy was the most searched silk pillowcase brand worldwide, accounting for 69.2% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Blissy and Fishers Finery showed up in every answer. Fishers Finery was recommended most often, coming first in two out of five responses.
BlissyShare of searches 69.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
SlipShare of searches 10.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
KitschShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Fishers FineryShare of searches 3.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
QuinceShare of searches 3.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top silk pillowcase brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Blissy and Fishers Finery appeared every time. Fishers Finery was recommended most often, coming first in two out of five answers. Quince was second, and Slip was third. Kitsch, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fishers Finery1st
- Quince2nd
- Slip3rd
- Blissy4th
Brooklinen5th
LilySilk6th
Mulberry Park Silks7th- Kitsch–
ZimaSilk–- Alaska Bear–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blissy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fishers Finery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Slip4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Quince4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mulberry Park Silks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LilySilk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brooklinen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kitsch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ZimaSilk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Alaska Bear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about silk pillowcase brands
5 answers
Asked ChatGPT
“Which silk pillowcase brand should I buy?”
Asked ChatGPT
“What are the best silk pillowcase brands?”
Asked ChatGPT
“What's the best silk pillowcase brand for hair and skin?”
Searched Google, AI Overview
“silk pillowcase”
Searched Google, AI Overview
“best silk pillowcase”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which silk pillowcase brands do people search for most?
This chart shows how often people search Google for each silk pillowcase brand by name. Each line represents a brand's share of searches for all ten silk pillowcase brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Blissy, Slip, Kitsch, Fishers Finery, Quince. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blissy | Slip | Kitsch | Fishers Finery | Quince | Mulberry Park Silks | LilySilk | ZimaSilk | Brooklinen | Alaska Bear |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.6% | 8.5% | 3.7% | 3.1% | 2.1% | 1.3% | 1.3% | 1.3% | 0.76% | 0.34% |
| Nov 2025 | 75% | 9.2% | 5% | 3.3% | 3.3% | 0.99% | 0.99% | 0.81% | 1.2% | 0.2% |
| Dec 2025 | 71.7% | 9.6% | 6.4% | 4.3% | 2.3% | 1.3% | 1.9% | 0.85% | 1.3% | 0.26% |
| Jan 2026 | 66.7% | 13.4% | 4.9% | 4% | 4.9% | 1.8% | 1.4% | 1.4% | 1.1% | 0.35% |
| Feb 2026 | 58.3% | 23.3% | 5.7% | 3.1% | 3.1% | 1.3% | 1.1% | 1.3% | 2.5% | 0.34% |
| Mar 2026 | 67.8% | 13.1% | 5.8% | 3.8% | 3.2% | 2.1% | 1.2% | 1.7% | 0.78% | 0.42% |
| Apr 2026 | 64.6% | 15.3% | 6.8% | 3.7% | 3.7% | 2% | 1.4% | 1.5% | 0.74% | 0.32% |
| May 2026 | 58.9% | 13.9% | 13.9% | 3.4% | 4.1% | 1.8% | 1.4% | 1.4% | 0.83% | 0.37% |
| Jun 2026 | 55.3% | 12.1% | 18.1% | 3.6% | 5.4% | 1.5% | 1.3% | 1.5% | 0.88% | 0.39% |
| Jul 2026 | 49.7% | 11.7% | 21.5% | 2.8% | 9.6% | 1.2% | 1% | 1.2% | 0.85% | 0.31% |
| Aug 2026 | 58.5% | 8.5% | 15.7% | 3.8% | 8.5% | 1.7% | 1.1% | 1.3% | 0.62% | 0.27% |
| Sep 2026 | 69.2% | 10.1% | 8.3% | 3.7% | 3.7% | 1.5% | 1.3% | 1.3% | 0.6% | 0.26% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.2% | 45.2K | 0% | +10.7 points | |
| 2, moved from 4th to 2nd | 10.1% | 6.6K | 0% | +1.6 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 8.3% | 5.4K | -55.4% | -7.4 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 3.7% | 2.4K | -17.2% | -0.1 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 3.7% | 2.4K | -63.6% | -4.9 pointsmoved from 3rd to 5th | |
| 6, held 6th | 1.5% | 1K | -23.1% | -0.2 points | |
| 7, moved from 8th to 7th | 1.3% | 880 | 0% | +0.2 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.3% | 880 | -12% | +0.1 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.6% | 390 | -18.8% | 0 points | |
| 10, held 10th | 0.26% | 170 | -19% | 0 points |
1.
Blissy69.2%
Held 1st. 45.2K estimated branded searches, 0% vs prior month. Share +10.7 points.
2.
Slip10.1%
Moved from 4th to 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +1.6 points.
3.
Kitsch8.3%
Moved from 2nd to 3rd. 5.4K estimated branded searches, -55.4% vs prior month. Share -7.4 points.
3.7%
Moved from 5th to 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.
5.
Quince3.7%
Moved from 3rd to 5th. 2.4K estimated branded searches, -63.6% vs prior month. Share -4.9 points.
1.5%
Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.
7.
LilySilk1.3%
Moved from 8th to 7th. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.
8.
ZimaSilk1.3%
Moved from 7th to 8th. 880 estimated branded searches, -12% vs prior month. Share +0.1 points.
0.6%
Held 9th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
10.Alaska Bear
0.26%
Held 10th. 170 estimated branded searches, -19% vs prior month. Share 0 points.
Which brand is most popular in search among silk pillowcase brands worldwide?
10 brands
In September 2026, Blissy was the most searched among silk pillowcase brands worldwide, with an estimated 45.2K branded searches, 69.2% of all searches for the ten we track. Slip is in 2nd place, 59.1 percentage points behind at 10.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Blissy | 77.6% → 69.2% | 77.6%Oct 2025 | 49.7%Jul 2026 | 1st |
| Slip | 8.5% → 10.1% | 23.3%Feb 2026 | 8.5%Oct 2025 | 2nd |
| Kitsch | 3.7% → 8.3% | 21.5%Jul 2026 | 3.7%Oct 2025 | 3rd |
| Fishers Finery | 3.1% → 3.7% | 4.3%Dec 2025 | 2.8%Jul 2026 | 4th |
| Quince | 2.1% → 3.7% | 9.6%Jul 2026 | 2.1%Oct 2025 | 5th |
| Mulberry Park Silks | 1.3% → 1.5% | 2.1%Mar 2026 | 0.99%Nov 2025 | 7th → 6th |
| LilySilk | 1.3% | 1.9%Dec 2025 | 0.99%Nov 2025 | 6th → 7th |
| ZimaSilk | 1.3% | 1.7%Mar 2026 | 0.81%Nov 2025 | 8th |
| Brooklinen | 0.76% → 0.6% | 2.5%Feb 2026 | 0.6%Sep 2026 | 9th |
| Alaska Bear | 0.34% → 0.26% | 0.42%Mar 2026 | 0.2%Nov 2025 | 10th |
Each finding as a sentence
- Across the 12 months ending September 2026, Blissy’s share of searches among silk pillowcase brands worldwide decreased from 77.6% to 69.2%.
- Across the 12 months ending September 2026, Slip’s share of searches among silk pillowcase brands worldwide increased from 8.5% to 10.1%.
- Across the 12 months ending September 2026, Kitsch’s share of searches among silk pillowcase brands worldwide increased from 3.7% to 8.3%.
- Across the 12 months ending September 2026, Fishers Finery’s share of searches among silk pillowcase brands worldwide increased from 3.1% to 3.7%.
- Across the 12 months ending September 2026, Quince’s share of searches among silk pillowcase brands worldwide increased from 2.1% to 3.7%.
- Across the 12 months ending September 2026, Blissy’s share of searches among silk pillowcase brands worldwide peaked at 77.6% in October 2025 and was lowest at 49.7% in July 2026.
- Across the 12 months ending September 2026, Slip’s share of searches among silk pillowcase brands worldwide peaked at 23.3% in February 2026 and was lowest at 8.5% in October 2025.
- Across the 12 months ending September 2026, Kitsch’s share of searches among silk pillowcase brands worldwide peaked at 21.5% in July 2026 and was lowest at 3.7% in October 2025.
- Across the 12 months ending September 2026, Fishers Finery’s share of searches among silk pillowcase brands worldwide peaked at 4.3% in December 2025 and was lowest at 2.8% in July 2026.
- Across the 12 months ending September 2026, Quince’s share of searches among silk pillowcase brands worldwide peaked at 9.6% in July 2026 and was lowest at 2.1% in October 2025.
- Across the 12 months ending September 2026, Mulberry Park Silks’ share of searches among silk pillowcase brands worldwide peaked at 2.1% in March 2026 and was lowest at 0.99% in November 2025.
- Across the 12 months ending September 2026, Brooklinen’s share of searches among silk pillowcase brands worldwide peaked at 2.5% in February 2026 and was lowest at 0.6% in September 2026.
- Across the 12 months ending September 2026, Mulberry Park Silks rose from 7th to 6th among silk pillowcase brands worldwide.
- Across the 12 months ending September 2026, LilySilk fell from 6th to 7th among silk pillowcase brands worldwide.
- Across the 12 months ending September 2026, ZimaSilk, Brooklinen and Alaska Bear held steady: their share of searches among silk pillowcase brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for silk pillowcase brands worldwide in September 2026?
8 changes
In September 2026, Slip overtook Kitsch and Quince to rank 2nd among silk pillowcase brands worldwide, with 10.1% of the searches.
In September 2026, Blissy gained share of searches among silk pillowcase brands worldwide, from 58.5% to 69.2%.
In September 2026, Kitsch lost share of searches among silk pillowcase brands worldwide, from 15.7% to 8.3%.
In September 2026, Quince lost share of searches among silk pillowcase brands worldwide, from 8.5% to 3.7%.
In September 2026, Fishers Finery rose from 5th to 4th among silk pillowcase brands worldwide.
In September 2026, LilySilk rose from 8th to 7th among silk pillowcase brands worldwide.
In September 2026, ZimaSilk fell from 7th to 8th among silk pillowcase brands worldwide.
Estimated monthly branded searches for Alaska Bear worldwide fell 34.6% over 12 measured months, from 260 to 170 in September 2026.
Compare popularity between leading brands
- Blissy vs Slip: compare popularity
- Blissy vs Kitsch: compare popularity
- Blissy vs Fishers Finery: compare popularity
- Blissy vs Quince: compare popularity
- Slip vs Kitsch: compare popularity
- Slip vs Fishers Finery: compare popularity
- Slip vs Quince: compare popularity
- Kitsch vs Fishers Finery: compare popularity
- Kitsch vs Quince: compare popularity
- Fishers Finery vs Quince: compare popularity
- Compare any of these brands
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