Brandwave

How popular isBrooklinen?

In September 2026, people searched for Brooklinen by name about 190,000 times worldwide, a 19.4% increase from the previous year. These searches made up 0.6% of all global silk pillowcase brand searches, placing Brooklinen ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about silk pillowcase brands, Brooklinen appeared in one of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Brooklinen is the ninth most searched of 10 competitors and the fifth most recommended in AI answers.

  1. BlissyShare of searches 69.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. SlipShare of searches 10.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. KitschShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Fishers FineryShare of searches 3.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. BrooklinenShare of searches 0.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+5 more

Brooklinen website (opens in a new tab)

Follow Brooklinen and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top silk pillowcase brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brooklinen was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brooklinen is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fishers Finery1st
  2. Quince2nd
  3. Slip3rd
  4. Blissy4th
  5. Brooklinen5th
  6. LilySilk6th
  7. Mulberry Park Silks7th
  8. Kitsch–
  9. ZimaSilk–
  10. Alaska Bear–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blissy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fishers Finery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slip4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quince4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mulberry Park Silks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LilySilk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brooklinen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kitsch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZimaSilk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alaska Bear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about silk pillowcase brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which silk pillowcase brands compete with Brooklinen?

Brooklinen against silk pillowcase brands worldwide, by month

Share of searches by month for Blissy, Slip, Kitsch, Fishers Finery, Quince, Brooklinen. The figures are in the table below the chart.

View monthly share of searches table
MonthBlissySlipKitschFishers FineryQuinceMulberry Park SilksLilySilkZimaSilkBrooklinenAlaska Bear
Oct 202577.6%8.5%3.7%3.1%2.1%1.3%1.3%1.3%0.76%0.34%
Nov 202575%9.2%5%3.3%3.3%0.99%0.99%0.81%1.2%0.2%
Dec 202571.7%9.6%6.4%4.3%2.3%1.3%1.9%0.85%1.3%0.26%
Jan 202666.7%13.4%4.9%4%4.9%1.8%1.4%1.4%1.1%0.35%
Feb 202658.3%23.3%5.7%3.1%3.1%1.3%1.1%1.3%2.5%0.34%
Mar 202667.8%13.1%5.8%3.8%3.2%2.1%1.2%1.7%0.78%0.42%
Apr 202664.6%15.3%6.8%3.7%3.7%2%1.4%1.5%0.74%0.32%
May 202658.9%13.9%13.9%3.4%4.1%1.8%1.4%1.4%0.83%0.37%
Jun 202655.3%12.1%18.1%3.6%5.4%1.5%1.3%1.5%0.88%0.39%
Jul 202649.7%11.7%21.5%2.8%9.6%1.2%1%1.2%0.85%0.31%
Aug 202658.5%8.5%15.7%3.8%8.5%1.7%1.1%1.3%0.62%0.27%
Sep 202669.2%10.1%8.3%3.7%3.7%1.5%1.3%1.3%0.6%0.26%

  1. 1.Blissy

    69.2%

    Held 1st. 45.2K estimated branded searches, 0% vs prior month. Share +10.7 points.

  2. 2.Slip

    10.1%

    Moved from 4th to 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Kitsch

    8.3%

    Moved from 2nd to 3rd. 5.4K estimated branded searches, -55.4% vs prior month. Share -7.4 points.

  4. 4.Fishers Finery

    3.7%

    Moved from 5th to 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

  5. 5.Quince

    3.7%

    Moved from 3rd to 5th. 2.4K estimated branded searches, -63.6% vs prior month. Share -4.9 points.

  6. 6.Mulberry Park Silks

    1.5%

    Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.

  7. 7.LilySilk

    1.3%

    Moved from 8th to 7th. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.ZimaSilk

    1.3%

    Moved from 7th to 8th. 880 estimated branded searches, -12% vs prior month. Share +0.1 points.

  9. 9.Brooklinen

    0.6%

    Held 9th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  10. 10.Alaska Bear

    0.26%

    Held 10th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare popularity between Brooklinen and its closest rivals

Every comparison with Brooklinen

34 comparisons

How has branded search demand for Brooklinen changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Brooklinen worldwide rose from 159K to 190K.
  • Across the 12 months ending September 2026, Brooklinen’s share of searches among silk pillowcase brands worldwide peaked at 2.5% in February 2026 and was lowest at 0.6% in September 2026.

How did search popularity change for silk pillowcase brands worldwide in September 2026?

6 changes

  1. In September 2026, Slip overtook Kitsch and Quince to rank 2nd among silk pillowcase brands worldwide, with 10.1% of the searches.

  2. In September 2026, Blissy gained share of searches among silk pillowcase brands worldwide, from 58.5% to 69.2%.

  3. In September 2026, Kitsch lost share of searches among silk pillowcase brands worldwide, from 15.7% to 8.3%.

  4. In September 2026, Quince lost share of searches among silk pillowcase brands worldwide, from 8.5% to 3.7%.

  5. In September 2026, Fishers Finery rose from 5th to 4th among silk pillowcase brands worldwide.

  6. In September 2026, LilySilk rose from 8th to 7th among silk pillowcase brands worldwide.

How are Brooklinen’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Brooklinen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brooklinen
  • brooklinen bedding
  • brooklinen classic
  • brooklinen linen
  • brooklinen luxe
  • brooklinen sheets
  • brooklinen silk pillowcase
  • linen brooklinen

Do you work for Brooklinen? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Brooklinen compete?

Brooklinen is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Towel brands5th of 111.5%Show ranking
Bed sheet brands3rd of 813.4%Show ranking
Duvet brands2nd of 917.8%Show ranking
Duvet cover brands2nd of 520.1%Show ranking
Bamboo sheets brands2nd of 721.6%Show ranking
Premium bedding brands1st of 729.6%Show ranking
Silk pillowcase brands9th of 100.6%Shown above
Creator with pink hair and a pink jacket

Is Brooklinen your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free