Brandwave

How popular isBrooklinen in search?

In September 2026, there were an estimated 190K branded searches for Brooklinen worldwide which is up 19.6% over the last 12 months. Brooklinen holds 48.1% estimated Share of Search among bamboo sheets brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Brooklinen48.1%
  2. Cozy Earth34.8%
  3. Ecosa15.3%
  4. Hush1.8%
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Which bamboo sheets brands compete with Brooklinen?

Brooklinen against bamboo sheets brands worldwide, by month

Share of Search by month for Brooklinen, Cozy Earth, Ecosa. The figures are in the table below the chart.

View monthly share of search table
MonthBrooklinenCozy EarthEcosaHush
Oct 202536.9%47.3%14.1%1.7%
Nov 202537%49.3%12%1.7%
Dec 202534.3%53.2%10.5%2%
Jan 202636.1%45.6%16.4%1.9%
Feb 202640.6%42.1%15.2%2.1%
Mar 202644%37.5%16.5%1.9%
Apr 202643.5%38.2%16.8%1.6%
May 202644.8%39.5%14.1%1.6%
Jun 202645.8%31.8%20.9%1.5%
Jul 202647.2%33.1%17.8%1.9%
Aug 202647.5%32.8%17.7%2%
Sep 202648.1%34.8%15.3%1.8%

  1. 1.Brooklinen

    48.1%

    Held 1st. 190K estimated branded searches, +16.6% vs prior month. Share +0.6 points.

  2. 2.Cozy Earth

    34.8%

    Held 2nd. 137K estimated branded searches, +22.2% vs prior month. Share +2 points.

  3. 3.Ecosa

    15.3%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -2.3 points.

  4. 4.Hush

    1.8%

    Held 4th. 7K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Brooklinen and its closest rivals

Every comparison with Brooklinen

How has branded search demand for Brooklinen changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Brooklinen worldwide rose from 159K to 190K.
  • Across the 12 months ending September 2026, Brooklinen’s estimated Share of Search among bamboo sheets brands worldwide increased from 36.9% to 48.1%.
  • Across the 12 months ending September 2026, Brooklinen’s estimated Share of Search among bamboo sheets brands worldwide peaked at 48.1% in September 2026 and was lowest at 34.3% in December 2025.
  • Across the 12 months ending September 2026, Brooklinen rose from 2nd to 1st among bamboo sheets brands worldwide.

How did search popularity change for bamboo sheets brands worldwide in September 2026?

  1. In September 2026, Cozy Earth gained estimated Share of Search among bamboo sheets brands worldwide, from 32.8% to 34.8%.

  2. In September 2026, Brooklinen gained estimated Share of Search among bamboo sheets brands worldwide, from 47.5% to 48.1%.

  3. In September 2026, Ecosa lost estimated Share of Search among bamboo sheets brands worldwide, from 17.7% to 15.3%.

Where does Brooklinen compete?

Brooklinen is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bed sheet brands2nd of 623.8%Show ranking
Premium bedding brands1st of 532.6%Show ranking
Duvet brands1st of 642.7%Show ranking
Bamboo sheets brands1st of 448.1%Shown above
Duvet cover brands1st of 349.7%Show ranking

How is Brooklinen measured?

Brandwave collects information about searches that people make online using Brooklinen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • brooklinen
  • brooklinen bedding
  • brooklinen classic
  • brooklinen linen
  • brooklinen luxe
  • brooklinen sheets
  • linen brooklinen

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How the Brand Demand Index is measured

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