Brooklinen vs Sheridan:Which is more popular by branded search?

Name: Brooklinen vs Sheridan: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Sheridan had more branded searches than Brooklinen among bed sheet brands worldwide. Sheridan was estimated to have 301K branded searches compared to Brooklinen’s 163K, and held a 48.1% Share of Search versus Brooklinen’s 26.1%. These are worldwide searches for English-language branded terms.

Share of Search among bed sheet brands worldwide in August 2026Which is more popular in search, Brooklinen or Sheridan?

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Which is more popular in search, Brooklinen or Sheridan?

Compare the bed sheet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brooklinen and Sheridan among bed sheet brands worldwide, by month

Month	Sheridan	Brooklinen	Parachute	Emma Sleep	Bed Threads	Slumberdown
Oct 2025	50%	26.4%	7.6%	10.1%	5.5%	0.4%
Nov 2025	42.4%	32.3%	7.5%	10.4%	7%	0.33%
Dec 2025	57.1%	25.1%	6.1%	6.3%	5.1%	0.3%
Jan 2026	45.4%	20.1%	21%	9.1%	4.1%	0.36%
Feb 2026	51.8%	22.9%	11.9%	8.5%	4.7%	0.28%
Mar 2026	49.8%	26.7%	8.2%	8.2%	6.7%	0.31%
Apr 2026	51.3%	26.8%	7.6%	8.4%	5.6%	0.27%
May 2026	46.9%	30%	10%	7.7%	5.2%	0.25%
Jun 2026	50.5%	27.2%	6.9%	8.3%	6.8%	0.22%
Jul 2026	49.9%	26.7%	9.5%	8.2%	5.5%	0.22%
Aug 2026	48.1%	26.1%	10.6%	9.7%	5.3%	0.3%
Sep 2026	—	—	—	—	—	—

How has the Brooklinen and Sheridan comparison changed over the last 12 months?

3 findings

Sheridan was ahead of Brooklinen in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Brooklinen’s estimated Share of Search among bed sheet brands worldwide moved from 26.4% to 26.1%, and its estimated monthly branded searches moved from 159K to 163K.
Across the 11 months ending August 2026, Sheridan’s estimated Share of Search among bed sheet brands worldwide moved from 50% to 48.1%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for bed sheet brands worldwide in August 2026?

2 changes

In August 2026, Sheridan lost estimated Share of Search among bed sheet brands worldwide, from 49.9% to 48.1%.
In August 2026, Brooklinen lost estimated Share of Search among bed sheet brands worldwide, from 26.7% to 26.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Brooklinen’s and Sheridan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.